Not just a measure, it’s a movement.

15 Percent Pledge Rebrand
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The 15 Percent Pledge is a US-based non-profit organization that encourages retailers to pledge at least 15 percent of their shelf-space to Black-owned businesses. The pledge’s work, along with its partners, has created the potential to shift over 14 billion dollars to Black entrepreneurs and businesses.

It was my absolute pleasure to help design a new visual system that would be expressed on the high-traffic 15PP instagram page. 

Role — Design Director / Designer
Agency — Kitchen Table