Verizon 5G Sponsorship
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Though Verizon is known primary for its network services, it is also a leading 5G technology provider to partners like the NFL, NBA, NHL and more. As a 5G partner, Verizon powers stadiums and arenas across the country and therefore show up in signate and OOH in and around these places.
But stadiums are loud, busy and there is a lot of other signage competing for vistor and viewer attention. The challenge was in cutting through the noise with a bold, dynamic and expansive visual system that worked across all sponsorship placements and across leagues.
We created a captivating system by highlighting what fans love to see most—the talent—while telling a consistent 5G story with language rooted in sports culture.
Role — Designer / Design Director
Deliverables included artwork, a visual system and guidelines that covered a range of possible placments across stadiums and OOH.
Team
CCO — Tom Murphy
ECD — Perry Fair
Design Directors — Camilla Kristiansen, David Mashburn, Emely Perez, Ethan Buller
Designers — Camillla Kristiansen, Emely Perez, Hugo Fitzgerald, Herman Awuku, Emilie Fang
Strategy — Kim Harris
Copy — Cody Tidmore & Shevek Anandan
