How do you get children to go beyond, "I'm fine" when talking to their parents about mental health?
Sound It Out AdCouncil Campaign
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Particularly true in Black and Hispanic culture, children just don’t have the words to talk about complex feelings. Caregivers may also trip over finding the right words in these uncomfortable conversations, whether in revealing their own feelings or reacting to those of their child.
There is a powerful, complex and emotive language that already exists within communities of color. One that has evocatively expressed every emotion from joy, to anger...MUSIC.Because when you can’t find the language, you can find the lyrics.
Role — Senior Designer
Album artwork and concept. Campaign look & feel. Guidelines.
Team
ECD — Caprice Yu
Creative Directors — Gabrielle Shirdan, Chad Baker, Ryan Paulson
Designer — Emely Perez
Producer — Doug Harrison
See Press Release here
Awards —
CLIO, Music - Original / Silver / 2022
Album Cover Design
Listen to the album
Tidal, Apple Music, Spotify, Amazon Music
Print & OOH
Tool kit Select Pages
