Verizon is going Ultra in its most expansive campaign to date.

Verizon C-Band Launch
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Verizon made a major investment to expand their 5G Ultra Wideband capabilities. With C-Band, Verizon’s 5G became faster and more powerful than ever. Appropriately, this was Verizon’s most expansive launch to date, and it needed to show up in a way that would not be missed.

Role — Lead Designer / Design Director 
Developed a visual system that not only expressed the brand launch, but extended to Verizon’s various lines of business, retail and social channels.
Developed Brand guidelines to guide all cross-agency partner work across channels.
Lead design team in crafting various OOH projects that lived across the nation.

Four main elements:
1/ Hyperbolic typography
2/ Ascending exclamations to mimic signal bars
3/ Verizon logo on top left + 5GUW icon on top right to mimic phone UI

4/ Ultra Gradient

The brand campaign spanned a range of unique placements. Some were a Times Square takeover, Philly SEPTA station takeover and animated units across NYC.