Carefree TV Type Treatment
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The task was to design a type treatment for a Carefree tv-spot that would work seamlessly with a set illustration style and elevate the fun nature of the spot.
In the final product below, the type personifies what the characters are thinking, taking on a fun, quirky persona and animating differently for each situation.
Role — Designer
Executive Creative Director — Sarah Barclay
Creative Director — Billy Faraut