A global agency closes it’s offices once a year to look inward and in the collective purpose of creating meaningful change.

Day for Meaning Identity
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This idenity brings to life the grounding principle, collective purpose.
My team and I created a visual world relevant to the current state of hybrid work where many of us communicate and collaborate online. This manifested in a simple yet powerful visual idea of using cursors to represent people, voices and opinions.

Role — Design Director
Associate Design Director — Chen Chieh
Animator — Desmond Cheung

A global agency closes it’s offices once a year to look inward and in the collective purpose of creating meaningful change.

Day for Meaning Identity—

Day for Meaning Identity
—