Long Branch Product Launch
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Wild Turkey has been working with Matthew McConaughey to create a new bourbon called Wild Turkey Longbranch. The task to was to help set the tone for the new brand with imagery and key visual design to connect to the mother brand.
Role — Senior Designer.
Worked closely with Art Director to help establish the new brand's visual world and develop key visuals that aligned to accompanying content.
CCO / ECD — Brent Choi
AD — Jessica Stewart
CW — Brittany Sarrett
Designer — Emely Perez
Visual World
The Longbranch visual world embodies premium ruggedness.
Key Visuals
Tool Kit for Market Distribution
Launch Video
Developed by Art Director & Copywriter