An abundance of possibilities.
NYL+ Program Launch Campaign for the New York Lottery
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NYL+ is a new and improved program by the New York Lottery with an abundance of ways to win cash prizes, points and more.
We build on the new “NYL+” logo’s pill shape and created a captivating graphic world that leaned into New York Lottery colors while signaling change and excitement.
The campaign launched with a full 360 campaign across out-of-home, TV, radio, and social media.
Role — Designer / Design Director
Head of Design — Matt van Leeuwen
Designers — Dewen Yang, Akshara Sanketh, Jami Rubin
GCDs — Jacopo Biorcio & Danny Price
