NYL x The Mets
Swing 4 the Fences Promo
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The New York Lottery partnered with the New York Mets on a promotion that would give New Yorkers a chance to win $15,000 when the Mets hit a home run at the bottom of the 4th. This campaign ran in OOH and in-venue placements at Citi Field.
Role — Design Director
Animator — Dewen Yang
Creatives — Sam Alderborough, Julia Waicberg, Sam Weiss, Casie Powell
