Design the trip of your wildest dreams.
New York Lottery Travel Promo
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The New York Lottery had an amazing promotion that would allow 10 lucky New Yorkers the opportunity to design an all expenses paid vacation of their dreams. To spread the word, we partnered with photographer Justin Bettman to create beautiful imagery showing how New Yorkers travel harder. We also intruduced a dynamic graphic system rooted in our newly luanched master brand identity to bring all elements together in this fun, colorful OOH campaign. The campaign included online, social, static and animated OOH and a station takeover of West4 Station.
Role — Design Director
Phonotographer — Justin Bettman
Senior Designer — Eva Vidan
Animators — Dewen Yang & Inkyung Hur
Junior Designer — Briana Carlini
Creatives — Makenna Bortells, Alessandra Castro, Caroline Noonan
