“First deserve then desire.” — Hindu Proverb
One Show Call for Entries
—
The task was to design a call for entries for the One Show Awards ceremony that would grab the creative world's attention and encourage people to submit work. Re-imaging the indian proverb, “First deserve, then desire, we created two mandalas to lead the viewer through the journey one must take to obtain the golden pencil. This concept, initially intended for one aspect of the One Show Awards, later influenced several others including an online game, posters, and the ceremony itself.
Role — Lead Designer / Illustrator
Worked with team to develop a call for entries mailer from concept to execution.
Designers — Emely Perez, Soyeon Yoo, Akira Nakamura
Art Directors — Ben Morejon, Bianca Guimaraes
Press
Little Black Book
Desire Mandala
Deserve Mandala
Our mandalas illustrate the journey that every advertising creative experiences. “Desire” represents the creative process, from the concept stage to the moment the work is released out into the world. “Deserve” represented judgement ad was entirely based on the pencil.
Direct Mailer
Online Banners & eBlasts
Silk Scarf made as a gift from One Show Shanghai
