Puma Forever Faster Launch Campaign
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Puma had drifted from its sports roots into fashion. We wanted to re-launch Puma as the performance brand it truly was. “Forever Faster” is a brand position that embodies Puma and their unique atheletes, including world’s fastest man, Usain Bolt.
The task was to develop a campaign look & feel that would work across print, OOH and digital media. As well as in several different languages.
Role — Designer
Worked with lead designer and creative directors in the art direction and visual structure.
ECDs — Aaron Padin, Graham Clifford
CDs — Chad Baker, Donell Johnson Designers — Soyeon Yoo, Emely Perez
Featuring the World’s Fastest Man Usain Bolt, football icons Mario Balotelli, Sergio Agüero, Marta Vieira da Silva; golfers Rickie Fowler and Lexi Thompson; and the Scuderia Ferrari Formula One team, the campaign sees these sports men and women challenging convention and taking risks through determination, bravery, confidence and joy.
