SummerStage 30
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The SummerStage music and performing arts festival is a major cultural icon in NYC. For 30 years, it has encouraged New Yorkers to explore new genres, artists and boroughs. The challenge was that most people are still not aware of the range of shows and venues that the festival covers. The solution was to develop a visual language that nods to NYC icons across our five boroughs as well as the NYC subway, which connects them all. Treating these elements with warm colors and texture, we created a look that urges our wide audience to discover what SummerStage has to offer.
Role — Art Direction, Design and Illustration
Design Intern — Grace Hwang
Look & Feel Overview
SummerStage Posters
SummerStage Membership Cards
Spreads from the SummerStage Brohcure
The Charlie Parker Jazz Festival
Within the SummerStage lineup is the Charlie Parker Jazz Festival. It is New York City's annual salute to the legendary saxophonist, featuring the finest musicians in the world who reflect Charlie Parker’s musical individuality and genius. The Charlie Parker event banners and collateral needed an ownable look of its own while still nodding to the overall SummerStage30 look and feel.
Charlie Parker Jazz Festival Event Banner
Charlie Parker Jazz Festival Commemorative Poster
