The big takeover. 

The network America relies on Visual System and OOH takeovers
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The network America relies on brand platform was unleashed across the Verizon consumer and B2B business.
From its simplest mnemonic, which lived across tv and animated placements, to a robust visual system which was put to practice in a nationwide OOH takeover.

Our design direction was to embrace the purity of the brand’s simple visual ingredients, typography and flat color and treating them with intentional scale. The result was a bold but graceful, iconic look and feel. Executions included static and animated OOH units, several subway station takeovers in NYC and airports across the nation. 

My team and I were responsible for the design system, and execution of all units. 

Role — Design Director