Verizon 5G Nationwide Launch
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The 5G America's been waiting for is here.
For the grand launch of Verizon 5G, we took on the ambitious challenge of capturing the authentic charm of cities across the nation at dawn for our OOH campaign. Ultimately, we captured seven cities. All beautiful cinematic wide shots of the first commuters walking down their usual roads, but now accompanied by 5G. This could not have been done as well and under such limiting circumstances without our partner, photographer John Clang and his team.
Role — Art Direction & Design
Design Director — Camilla Kristiansen
ECDs — Cristina Reina Rodriguez, Matt Curry
CCOs — Tom Murphy, Sean Bryan
Photographer — John Clang
Framing System
We developed a framing system to ensure that all the main elements would live across the demanding range of sizes of the hundreds of units they would live in.
Work in the Wild
Our campaign lived across the nation in hundreds of OOH placements including MSG and SEPTA takeovers as well as a large animated unit near Bryant park.
