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<channel>
	<title>Emely Perez Design</title>
	<link>https://emelyperez.com</link>
	<description>Emely Perez Design</description>
	<pubDate>Mon, 19 Oct 2026 03:21:39 +0000</pubDate>
	<generator>https://emelyperez.com</generator>
	<language>en</language>
	
		
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		<title>Cross Channel Fios TV Platform</title>
				
		<link>https://emelyperez.com/Cross-Channel-Fios-TV-Platform</link>

		<pubDate>Sat, 11 Nov 2023 15:19:14 +0000</pubDate>

		<dc:creator>Emely Perez Design</dc:creator>

		<guid isPermaLink="true">https://emelyperez.com/Cross-Channel-Fios-TV-Platform</guid>

		<description>A stunning, functional framework for Fios TV platform promotional content.

Fios TV Promo Framework—Role — Design DirectorSenior Designer — Desmond CheungAnimation House — Masters &#38;amp; SavantProducer — Hayley DankeAs a fan of complex visual challenges, this one was particularly enjoyable for me.&#38;nbsp;
We were challenged to create a donut template that allowed for promotional content to be seemlessly inserted between templated moments.&#38;nbsp;
The two main things we needed to solve for were: 
Establishing a flexible visual world and create a library of assets under its umbrella to avoid wearout. 
Template logistics that would allow for seamless integration of existing and rotating content.&#38;nbsp;


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An abstract visual world of graceful textures and kinetic typography.&#38;nbsp;
Movement becomes the connecting thread as textures allow for visual range in our asset library.&#38;nbsp;Intro &#38;amp; Outros


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Look 1 / Brilliant Glass




	
	
		
	

	
	
	
		
	
		
		

	
	
		
	
		

	
	
		

Look 2 / Digital Cloth


	
		

	
	
		
	
		

	
	
		
	
		

	
	
		
	
		

	
	
		


How it all comes together / Full Promo

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	<item>
		<title>Puma Forever Faster</title>
				
		<link>https://emelyperez.com/Puma-Forever-Faster</link>

		<pubDate>Sat, 22 Nov 2014 18:10:01 +0000</pubDate>

		<dc:creator>Emely Perez Design</dc:creator>

		<guid isPermaLink="true">https://emelyperez.com/Puma-Forever-Faster</guid>

		<description>Repositioning a global brand.

Puma Forever Faster Launch Campaign—Puma had drifted from its sports roots into fashion. We wanted to re-launch Puma as the performance brand it truly was. “Forever Faster” is a brand position that embodies Puma and their unique atheletes, including world’s fastest man, Usain Bolt.

The task was to develop a campaign look &#38;amp; feel that would work across print, OOH and digital media. As well as in several different languages. &#38;nbsp;

Role —&#38;nbsp;Designer 
Worked with lead designer and creative directors in the art direction and visual structure.

ECDs — Aaron Padin, Graham Clifford

CDs —&#38;nbsp;Chad Baker, Donell Johnson  
Designers —&#38;nbsp;Soyeon Yoo, Emely Perez 




Print
&#38;nbsp;
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Featuring the World’s Fastest Man Usain Bolt, football icons Mario Balotelli, Sergio Agüero, Marta Vieira da Silva; golfers Rickie Fowler and Lexi Thompson; and the Scuderia Ferrari Formula One team, the campaign sees these sports men and women challenging convention and taking risks through determination, bravery, confidence and joy.


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	<item>
		<title>New York Lottery Quick Draw Rebrand</title>
				
		<link>https://emelyperez.com/New-York-Lottery-Quick-Draw-Rebrand</link>

		<pubDate>Sun, 13 Jul 2025 19:50:00 +0000</pubDate>

		<dc:creator>Emely Perez Design</dc:creator>

		<guid isPermaLink="true">https://emelyperez.com/New-York-Lottery-Quick-Draw-Rebrand</guid>

		<description>New York’s signage landscape just got a glow-up.
Quick Draw Rebrand for the New York Lottery—New York Lottery’s Quick Draw just received its first major rebrand since launching in the 1990s, updated to match the game’s fast-paced rhythm, with a new drawing every four minutes.


Inspired by the iconic numbered balls bouncing in a clear plastic container still used in New York Lottery drawings today, we created a bold new identity. This included a refreshed logo, mnemonic, animation system, and an updated campaign look and feel.


The rebrand launched with a full 360 campaign across out-of-home, TV, radio, and social media.

 
Role —&#38;nbsp;Designer / Design Director
Head of Design — Matt van Leeuwen
Animators — Dewen Yang &#38;amp;&#38;nbsp;Inkyung Hur&#38;nbsp;
GCDs — Jacopo Biorcio &#38;amp; Danny Price&#38;nbsp;
GCDs — World Brand Design Society, Brand New, Brand New Instagram, Logos.ai


Before &#38;amp; After&#38;nbsp;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/07dac50342228004c1d115ed716a791b645a1552885da5ac397156964454ffd9/QD_before_After.png" data-mid="235759054" border="0"  src="https://freight.cargo.site/w/1000/i/07dac50342228004c1d115ed716a791b645a1552885da5ac397156964454ffd9/QD_before_After.png" /&#62;

Short &#38;amp; Longform Mnemonics




&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/643dfffc4f4bd9bb5c3805ee9e421267b6d987408b47e151cefd51475b3b03f3/QD_Animation4_BlackOnOrange_5-1.gif" data-mid="235758701" border="0"  src="https://freight.cargo.site/w/1000/i/643dfffc4f4bd9bb5c3805ee9e421267b6d987408b47e151cefd51475b3b03f3/QD_Animation4_BlackOnOrange_5-1.gif" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f9ec798227f4f9eb6851885dce040387380b2ffbd62c875130b4ef683b48a40/QD_CollisionAnimation_OnOrange.gif" data-mid="235758942" border="0"  src="https://freight.cargo.site/w/1000/i/4f9ec798227f4f9eb6851885dce040387380b2ffbd62c875130b4ef683b48a40/QD_CollisionAnimation_OnOrange.gif" /&#62;Visual World

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c2840f98aa9cb5611ed41f6e99df5776ea9222f8ac36f4152541e0afee784b0/070725_NYLottery_QD_Mocks_1.png" data-mid="235758934" border="0"  src="https://freight.cargo.site/w/1000/i/6c2840f98aa9cb5611ed41f6e99df5776ea9222f8ac36f4152541e0afee784b0/070725_NYLottery_QD_Mocks_1.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce7805a35d434dd0594a4576d1e3af581328d9026a7c984e79b71706d8b9c7d9/070725_NYLottery_QD_Mocks.png" data-mid="237622541" border="0"  src="https://freight.cargo.site/w/1000/i/ce7805a35d434dd0594a4576d1e3af581328d9026a7c984e79b71706d8b9c7d9/070725_NYLottery_QD_Mocks.png" /&#62;&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4c17f3bc94f14736cee45d6c35973de21a30d49a89605108f60ff25b6d68c8ee/2_NYL_QD_Social_Post_ALT.gif" data-mid="235759143" border="0"  src="https://freight.cargo.site/w/1000/i/4c17f3bc94f14736cee45d6c35973de21a30d49a89605108f60ff25b6d68c8ee/2_NYL_QD_Social_Post_ALT.gif" /&#62;

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ad9c76057a0b8cf76b631d95e3c3c654a1992a94451d70cf5ce7faae9d3e4fcc/7_NYL_QD_Social_Post.png" data-mid="235759694" border="0"  src="https://freight.cargo.site/w/1000/i/ad9c76057a0b8cf76b631d95e3c3c654a1992a94451d70cf5ce7faae9d3e4fcc/7_NYL_QD_Social_Post.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b5eef27e24e9a3fdd4cedf0804d326168102eb4185fa40850b20269392609245/4_NYL_QD_Social_Post.gif" data-mid="235765291" border="0"  src="https://freight.cargo.site/w/1000/i/b5eef27e24e9a3fdd4cedf0804d326168102eb4185fa40850b20269392609245/4_NYL_QD_Social_Post.gif" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2ecb883be35a989625b730b5cd0b109dd627603966089bc714e3e88ce9f9115e/7_NYL_QD_Social_Post9.png" data-mid="236053285" border="0"  src="https://freight.cargo.site/w/1000/i/2ecb883be35a989625b730b5cd0b109dd627603966089bc714e3e88ce9f9115e/7_NYL_QD_Social_Post9.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9cada63509f03e9df2dcd664a76d9dd098ac8f20c6fa5069bc83166c573d6808/7_NYL_QD_Social_Post8.png" data-mid="236053286" border="0"  src="https://freight.cargo.site/w/1000/i/9cada63509f03e9df2dcd664a76d9dd098ac8f20c6fa5069bc83166c573d6808/7_NYL_QD_Social_Post8.png" /&#62;
&#60;img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/548b245c4dc7c5bb9c190b8a58e7c748bcae9c3657403a20bfc936fb97a16d67/palette___-05.png" data-mid="237650382" border="0"  src="https://freight.cargo.site/w/1000/i/548b245c4dc7c5bb9c190b8a58e7c748bcae9c3657403a20bfc936fb97a16d67/palette___-05.png" /&#62;
&#60;img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/7ae0e40a11f10d20afb308097bdaab0fb939b49facba15eaf2694e36f9ef1de1/palette___-02.png" data-mid="237650381" border="0"  src="https://freight.cargo.site/w/1000/i/7ae0e40a11f10d20afb308097bdaab0fb939b49facba15eaf2694e36f9ef1de1/palette___-02.png" /&#62;

&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/afaa19b3292a276eaa0e24a9fa5bffde5180364382d1812390d07ac2c4b3e4d3/7_QD_Billboard2.jpg" data-mid="237650106" border="0"  src="https://freight.cargo.site/w/1000/i/afaa19b3292a276eaa0e24a9fa5bffde5180364382d1812390d07ac2c4b3e4d3/7_QD_Billboard2.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/483e0bb3763804509b8618e0b23b2a2a04ab57010b15895069de119bf50e85ff/Subway_Mock.png" data-mid="237650078" border="0"  src="https://freight.cargo.site/w/1000/i/483e0bb3763804509b8618e0b23b2a2a04ab57010b15895069de119bf50e85ff/Subway_Mock.png" /&#62;
&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/d26df458c3c939fdc2bcf67fa8a40e0fa391a5c92f87c577435fdeaa921650cf/Comp-1-2.gif" data-mid="237650379" border="0"  src="https://freight.cargo.site/w/1000/i/d26df458c3c939fdc2bcf67fa8a40e0fa391a5c92f87c577435fdeaa921650cf/Comp-1-2.gif" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Verizon 5G Home</title>
				
		<link>https://emelyperez.com/Verizon-5G-Home</link>

		<pubDate>Thu, 12 Dec 2019 04:13:37 +0000</pubDate>

		<dc:creator>Emely Perez Design</dc:creator>

		<guid isPermaLink="true">https://emelyperez.com/Verizon-5G-Home</guid>

		<description>5G Home has landed.
Verizon 5G Home Launch—
5G Home is a new 5G router by Verizon that brings unprecedented 5G fast Wi-Fi into your home. 
We created an abstract visual world around 5G Home where cables are the enemy, and our product is
at the all powerful center, because this is not your regular internet, it is "Internet of another kind."

This integrated launch campaign included online videos, animations, OOH, and print ran in Chicago.

Role —&#38;nbsp;Art Direction &#38;amp; Design. 
Worked closely with CDs and other Creatives on all aspects of the project including look &#38;amp; feel and concept.

CDs — Gabrielle Shirdan &#38;amp; Dabo Ché
ACD / Copy — Cody Tidmore
Senior Designer — Emely Perez
Junior Designer — Joan Heo
Art Director — Jessica Decter
Producer — Doug Harrison
Production House — Psyop
Sound — Henryboy



OLV




&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/b3b08d4f304e57a586bc68be90e7e4d0e380c7a3adb54b183db6985a8597989a/Verizon_Cables_conform_v014_16x9_15s_1.gif" data-mid="130234565" border="0"  src="https://freight.cargo.site/w/900/i/b3b08d4f304e57a586bc68be90e7e4d0e380c7a3adb54b183db6985a8597989a/Verizon_Cables_conform_v014_16x9_15s_1.gif" /&#62;
&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/42ea4c7a259a7bfae8ca19dca6c6998f1ef1618f56f438b2bc87601a3efe9473/Verizon_Cables_conform_v014_16x9_15s_2.gif" data-mid="130234566" border="0"  src="https://freight.cargo.site/w/900/i/42ea4c7a259a7bfae8ca19dca6c6998f1ef1618f56f438b2bc87601a3efe9473/Verizon_Cables_conform_v014_16x9_15s_2.gif" /&#62;
&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/b2e484719ac5eb97520f8242656034fd8b794b5ce41408c5bad2f7c208e0e986/Verizon_Cables_conform_v014_16x9_15s_3.gif" data-mid="130234567" border="0"  src="https://freight.cargo.site/w/900/i/b2e484719ac5eb97520f8242656034fd8b794b5ce41408c5bad2f7c208e0e986/Verizon_Cables_conform_v014_16x9_15s_3.gif" /&#62;





&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/64d191fa1951d9edcef4c174408713d235d191562bd797fb778a90ff8cac2cd6/Speed_15_FCL_16x9_OLV_20191030_1.gif" data-mid="130234568" border="0"  src="https://freight.cargo.site/w/900/i/64d191fa1951d9edcef4c174408713d235d191562bd797fb778a90ff8cac2cd6/Speed_15_FCL_16x9_OLV_20191030_1.gif" /&#62;
&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/b89f7126687294144c986df691a71f4e4005b63a090dee9c1ae7d27952e42061/Speed_15_FCL_16x9_OLV_20191030_2.gif" data-mid="130234569" border="0"  src="https://freight.cargo.site/w/900/i/b89f7126687294144c986df691a71f4e4005b63a090dee9c1ae7d27952e42061/Speed_15_FCL_16x9_OLV_20191030_2.gif" /&#62;
&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/c42d7f2225c0045c94d42480ca82622d9e7948c567bf0121c36342843a5620d8/Speed_15_FCL_16x9_OLV_20191030_3.gif" data-mid="130234570" border="0"  src="https://freight.cargo.site/w/900/i/c42d7f2225c0045c94d42480ca82622d9e7948c567bf0121c36342843a5620d8/Speed_15_FCL_16x9_OLV_20191030_3.gif" /&#62;

Key Visuals


&#60;img width="5000" height="2941" width_o="5000" height_o="2941" data-src="https://freight.cargo.site/t/original/i/2c0597020fb4647dcc77d366771496809a069987d775582cd589f19c35658813/102919_FCLRouter_Master_Layouts_Brand3_Landed_o.jpg" data-mid="130234571" border="0"  src="https://freight.cargo.site/w/1000/i/2c0597020fb4647dcc77d366771496809a069987d775582cd589f19c35658813/102919_FCLRouter_Master_Layouts_Brand3_Landed_o.jpg" /&#62;
&#60;img width="5000" height="2941" width_o="5000" height_o="2941" data-src="https://freight.cargo.site/t/original/i/6efecdf8dd31f27d1e311635cbe9b72bfa83a24946946934ab1c061444c2381a/102919_FCLRouter_Master_Layouts_Brand1_OOTW_o.jpg" data-mid="130234572" border="0"  src="https://freight.cargo.site/w/1000/i/6efecdf8dd31f27d1e311635cbe9b72bfa83a24946946934ab1c061444c2381a/102919_FCLRouter_Master_Layouts_Brand1_OOTW_o.jpg" /&#62;
&#60;img width="5000" height="2941" width_o="5000" height_o="2941" data-src="https://freight.cargo.site/t/original/i/bae46892b123ec5c611391e889dcca517971e5ea955b758895c4f6f985516e93/102919_FCLRouter_Master_Layouts_Speed2_Future_o.jpg" data-mid="130234573" border="0"  src="https://freight.cargo.site/w/1000/i/bae46892b123ec5c611391e889dcca517971e5ea955b758895c4f6f985516e93/102919_FCLRouter_Master_Layouts_Speed2_Future_o.jpg" /&#62;
&#60;img width="5000" height="2941" width_o="5000" height_o="2941" data-src="https://freight.cargo.site/t/original/i/56ad541019c4699c2362bd2718983b9b03af3c77ba4f827dbce917dc32064c63/102919_FCLRouter_Master_Layouts_Speed1_FasterthanFiction_o.jpg" data-mid="130234574" border="0"  src="https://freight.cargo.site/w/1000/i/56ad541019c4699c2362bd2718983b9b03af3c77ba4f827dbce917dc32064c63/102919_FCLRouter_Master_Layouts_Speed1_FasterthanFiction_o.jpg" /&#62;
&#60;img width="5000" height="2941" width_o="5000" height_o="2941" data-src="https://freight.cargo.site/t/original/i/c9058583271d8eb0c8cac98809817c9b460befe39a8c3895bf33c958ef3661b4/102919_FCLRouter_Master_Layouts_Brand2_NewWorld_o.jpg" data-mid="130234575" border="0"  src="https://freight.cargo.site/w/1000/i/c9058583271d8eb0c8cac98809817c9b460befe39a8c3895bf33c958ef3661b4/102919_FCLRouter_Master_Layouts_Brand2_NewWorld_o.jpg" /&#62;
&#60;img width="5000" height="2941" width_o="5000" height_o="2941" data-src="https://freight.cargo.site/t/original/i/3f9d910fc42c442bf338eaf925613255bd65848d3a871cb10f09c6522c368f8b/102919_FCLRouter_Master_Layouts_Setup_o.jpg" data-mid="130234576" border="0"  src="https://freight.cargo.site/w/1000/i/3f9d910fc42c442bf338eaf925613255bd65848d3a871cb10f09c6522c368f8b/102919_FCLRouter_Master_Layouts_Setup_o.jpg" /&#62;

Digital OOH Animations








OOH


&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/57c170bce6903c284dedfea10696334dd50a9e0d6093eb119657c84d38d09739/1009_verizon_c_102419.JPG" data-mid="130234553" border="0"  src="https://freight.cargo.site/w/1000/i/57c170bce6903c284dedfea10696334dd50a9e0d6093eb119657c84d38d09739/1009_verizon_c_102419.JPG" /&#62;
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&#60;img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/86b3e099bd05070bcbd8b4f4bc22114e906342fff3affac91b7a7b95b4f3f705/CHI_DD_FW_Verizon_10.19-100_o.jpg" data-mid="130234561" border="0"  src="https://freight.cargo.site/w/1000/i/86b3e099bd05070bcbd8b4f4bc22114e906342fff3affac91b7a7b95b4f3f705/CHI_DD_FW_Verizon_10.19-100_o.jpg" /&#62;
&#60;img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/82c4e841eec71f09747313394eaead90bf66a4d109408ae6904a68359eeda5ae/CHI_DD_FW_Verizon_10.19-101_o.jpg" data-mid="130234562" border="0"  src="https://freight.cargo.site/w/1000/i/82c4e841eec71f09747313394eaead90bf66a4d109408ae6904a68359eeda5ae/CHI_DD_FW_Verizon_10.19-101_o.jpg" /&#62;


&#60;img width="2681" height="1788" width_o="2681" height_o="1788" data-src="https://freight.cargo.site/t/original/i/8977ef51d3bbf2c56e7bccf4f26bd71064d6ad31223e5ae4142fec9535a64fd5/Screen-Shot-2019-11-22-at-9.20.13-PM.png" data-mid="130234563" border="0"  src="https://freight.cargo.site/w/1000/i/8977ef51d3bbf2c56e7bccf4f26bd71064d6ad31223e5ae4142fec9535a64fd5/Screen-Shot-2019-11-22-at-9.20.13-PM.png" /&#62;
&#60;img width="2432" height="1783" width_o="2432" height_o="1783" data-src="https://freight.cargo.site/t/original/i/2fb319600e4e0f1d4b996a62ecf6bc1d208b218b189857fe2c3e4b745b64d789/Screen-Shot-2019-11-22-at-9.20.51-PM.png" data-mid="130234564" border="0"  src="https://freight.cargo.site/w/1000/i/2fb319600e4e0f1d4b996a62ecf6bc1d208b218b189857fe2c3e4b745b64d789/Screen-Shot-2019-11-22-at-9.20.51-PM.png" /&#62;



&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8a14d7b9d15deaa66292d97a6a9d67b872625773223b5e3b0cd772fab4b4993b/1531_verizon_a2_102419.JPG" data-mid="130234556" border="0"  src="https://freight.cargo.site/w/1000/i/8a14d7b9d15deaa66292d97a6a9d67b872625773223b5e3b0cd772fab4b4993b/1531_verizon_a2_102419.JPG" /&#62;
&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/904514caa1e1280f0baeb582eda54268ad4cab52e583640fdebedcefc8fd0725/1531_verizon_c_102419.JPG" data-mid="130234557" border="0"  src="https://freight.cargo.site/w/1000/i/904514caa1e1280f0baeb582eda54268ad4cab52e583640fdebedcefc8fd0725/1531_verizon_c_102419.JPG" /&#62;
&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bfaa91eb938bffe861b3c7e476c358e4fe4e363c2fecdcb111d8d2da1df4c314/1910_CHI_VERIZON_TELECOMMUNICATIONSCHI8219MD-1.jpg" data-mid="130234558" border="0"  src="https://freight.cargo.site/w/1000/i/bfaa91eb938bffe861b3c7e476c358e4fe4e363c2fecdcb111d8d2da1df4c314/1910_CHI_VERIZON_TELECOMMUNICATIONSCHI8219MD-1.jpg" /&#62;
&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b4f355bf975362df5791b55b120fdedeac46387136af4acdb501d9091bed7968/1910_CHI_VERIZON_TELECOMMUNICATIONSCHI8219MD-2.jpg" data-mid="130234559" border="0"  src="https://freight.cargo.site/w/1000/i/b4f355bf975362df5791b55b120fdedeac46387136af4acdb501d9091bed7968/1910_CHI_VERIZON_TELECOMMUNICATIONSCHI8219MD-2.jpg" /&#62;
&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4c7513032ede98810808ea92fd37c4bf8525cd9905908c4b3afb57636c9906bf/1911_CHI_VERIZON_TELECOMMUNICATIONCHI8276MD.jpg" data-mid="130234560" border="0"  src="https://freight.cargo.site/w/1000/i/4c7513032ede98810808ea92fd37c4bf8525cd9905908c4b3afb57636c9906bf/1911_CHI_VERIZON_TELECOMMUNICATIONCHI8276MD.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>New York Lottery Brand Identity</title>
				
		<link>https://emelyperez.com/New-York-Lottery-Brand-Identity</link>

		<pubDate>Sat, 06 Jun 2026 03:31:17 +0000</pubDate>

		<dc:creator>Emely Perez Design</dc:creator>

		<guid isPermaLink="true">https://emelyperez.com/New-York-Lottery-Brand-Identity</guid>

		<description>










New York Lottery’s First Major Rebrand in 28 Years




Can You Imagine?
—
For years, the New York Lottery advertised game by game, but with hundreds of games competing for attention, the brand itself lost a clear, unifying meaning. We needed one simple idea, rooted in a universal truth, that could bring every game together under a single platform.&#38;nbsp;Can You Imagine?


We rebuilt the brand world from the ground up, elevating what was timeless, modernizing what was dated, and introducing new tools to spark imagination. The platform launched through a 360 brand campaign.



Role —&#38;nbsp;Lead Designer / VP Design Director
Senior Designers — Dewen Yang, Eva Vidan
Head of Design — Matt van Leeuwen
ECDs — Leo Barbosa &#38;amp; Cuanan Cronwright&#38;nbsp;
GCDs — Jacopo Biorcio &#38;amp; Danny Price&#38;nbsp;CDs — Talia Rapp &#38;amp; Jess BassPhotographer — Todd Antony
We gave the iconic NYL globe logo a literal face-life, resulting in a more optimistic, forward-leaning presence. For the first time, it also comes to life as an animated mnemonic.&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9eca3003fb4cc67cfea7851a49276ccf9dabebebe7e6cdf35425d9d2aae5c72b/01_NYL_Logo_Before_After.gif" data-mid="249201186" border="0"  src="https://freight.cargo.site/w/1000/i/9eca3003fb4cc67cfea7851a49276ccf9dabebebe7e6cdf35425d9d2aae5c72b/01_NYL_Logo_Before_After.gif" /&#62;&#60;img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/fe9ffb6147ecc5a56e9f39cb1a3166b825b70e1fde029f49bd8c7689c9049c9e/NYL_SOLO_MASTER_MNEMONIC_SCALE_POSITION.gif" data-mid="249201532" border="0"  src="https://freight.cargo.site/w/1000/i/fe9ffb6147ecc5a56e9f39cb1a3166b825b70e1fde029f49bd8c7689c9049c9e/NYL_SOLO_MASTER_MNEMONIC_SCALE_POSITION.gif" /&#62;



We expanded the color palette to include the entire color wheel.
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f44c8843d5701ccb2e4e8b170f87eaac61ca5d5c461e7bd06971158f0da90bd5/02_NYL_Color_Palette.gif" data-mid="249201187" border="0"  src="https://freight.cargo.site/w/1000/i/f44c8843d5701ccb2e4e8b170f87eaac61ca5d5c461e7bd06971158f0da90bd5/02_NYL_Color_Palette.gif" /&#62;

Reintroduced the brand’s three iconic color bars as the Sunstripes, transforming them into a flexible system built for both static and motion.
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/049b49acc675ec501e7184363ebf1b0fb677ca0daa65eaecba99bf5c0485d1a6/_052625_NYL_Design_Case_1-24.png" data-mid="249201302" border="0"  src="https://freight.cargo.site/w/1000/i/049b49acc675ec501e7184363ebf1b0fb677ca0daa65eaecba99bf5c0485d1a6/_052625_NYL_Design_Case_1-24.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/116de849f1ec162b22aa0dd781ccaf0eb4613442446557fa1bb1dada6615c021/03_NYL_Graphic_Devices_Sunstripes_Color_Block_Isolation.gif" data-mid="249201188" border="0"  src="https://freight.cargo.site/w/1000/i/116de849f1ec162b22aa0dd781ccaf0eb4613442446557fa1bb1dada6615c021/03_NYL_Graphic_Devices_Sunstripes_Color_Block_Isolation.gif" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed421aa1bd7d598abbc1a1dc33e7fea1c2627b9a875a6dadc2fa9a3bd8ebeeb1/04_NYL_Graphic_Devices_Sunstripe_Behaviors.gif" data-mid="249201189" border="0"  src="https://freight.cargo.site/w/1000/i/ed421aa1bd7d598abbc1a1dc33e7fea1c2627b9a875a6dadc2fa9a3bd8ebeeb1/04_NYL_Graphic_Devices_Sunstripe_Behaviors.gif" /&#62;

The Globe’s landscape was also reimagined as a modular visual device, used whole or deconstructed.
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ad164116d5ef15fc2c4cc307803df58b8565ec190c4558b18a1ebaede9e0aa2e/_052625_NYL_Design_Case_1-25.png" data-mid="249201303" border="0"  src="https://freight.cargo.site/w/1000/i/ad164116d5ef15fc2c4cc307803df58b8565ec190c4558b18a1ebaede9e0aa2e/_052625_NYL_Design_Case_1-25.png" /&#62;&#60;img width="1800" height="1013" width_o="1800" height_o="1013" data-src="https://freight.cargo.site/t/original/i/d71629285cf215cedd1d458128eaa6e09568ba8d0d29684190add3443f61f3f8/05_NYL_GraphicDevices_Lottoscape-1.gif" data-mid="249201317" border="0"  src="https://freight.cargo.site/w/1000/i/d71629285cf215cedd1d458128eaa6e09568ba8d0d29684190add3443f61f3f8/05_NYL_GraphicDevices_Lottoscape-1.gif" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/367487d7ac73a2799a7afe5397de48ec611c250ad9e545370304c00c7d445e84/053026_NYL_CASE-STUDY_e_edit-04.png" data-mid="249201259" border="0"  src="https://freight.cargo.site/w/1000/i/367487d7ac73a2799a7afe5397de48ec611c250ad9e545370304c00c7d445e84/053026_NYL_CASE-STUDY_e_edit-04.png" /&#62;

&#60;img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/730f7b9597806361ec948e78ff49fbe23a33a6ce7a1857bdc096d151a1bf48e2/053026_NYL_CASE-STUDY_e_1edit_Artboard-1-copy-27.png" data-mid="249201192" border="0"  src="https://freight.cargo.site/w/1000/i/730f7b9597806361ec948e78ff49fbe23a33a6ce7a1857bdc096d151a1bf48e2/053026_NYL_CASE-STUDY_e_1edit_Artboard-1-copy-27.png" /&#62;
&#60;img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/e066caec94cafdbad74797e7eeeacecc86d4ce5f9c691ee883a8dde5d57ae811/053026_NYL_CASE-STUDY_e_1edit_Artboard-1-copy-26.png" data-mid="249201193" border="0"  src="https://freight.cargo.site/w/1000/i/e066caec94cafdbad74797e7eeeacecc86d4ce5f9c691ee883a8dde5d57ae811/053026_NYL_CASE-STUDY_e_1edit_Artboard-1-copy-26.png" /&#62;
&#60;img width="3000" height="3750" width_o="3000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/ae425fe5f14730d72ace669bc3dc1e8d9aba63b8852b18702e3ba25bebf13698/053026_NYL_CASE-STUDY_e1_edit.png" data-mid="249201204" border="0"  src="https://freight.cargo.site/w/1000/i/ae425fe5f14730d72ace669bc3dc1e8d9aba63b8852b18702e3ba25bebf13698/053026_NYL_CASE-STUDY_e1_edit.png" /&#62;
&#60;img width="3000" height="3750" width_o="3000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/06de09f41a901038a740baed7c0ef38094dfb615a3802d9031d14cf2443106be/053026_NYL_CASE-STUD9Y_e_edit.png" data-mid="249201205" border="0"  src="https://freight.cargo.site/w/1000/i/06de09f41a901038a740baed7c0ef38094dfb615a3802d9031d14cf2443106be/053026_NYL_CASE-STUD9Y_e_edit.png" /&#62;







We introduced a new brand font, rooted in brand history, applied in a bold new way.


&#60;img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/037711c50c603b2d6fe325b54fb1e6850264ad1e66e7a9692c87fa0a0f148f18/052625_NYL_Design_Case_1.png" data-mid="249201319" border="0"  src="https://freight.cargo.site/w/1000/i/037711c50c603b2d6fe325b54fb1e6850264ad1e66e7a9692c87fa0a0f148f18/052625_NYL_Design_Case_1.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/60913bb2f42b83b05236ad34d0a032670f995f714a8b17c2a40a27dec6142966/Typography_Mockup_1080x1350_.gif" data-mid="249201334" border="0"  src="https://freight.cargo.site/w/1000/i/60913bb2f42b83b05236ad34d0a032670f995f714a8b17c2a40a27dec6142966/Typography_Mockup_1080x1350_.gif" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4f2b01e0633f8a60cf8f24c42c45ac12386a34a4e6117f048187097e09a5c99/10_NYL_Typography_ThereWillBeSigns.gif" data-mid="249201525" border="0"  src="https://freight.cargo.site/w/1000/i/a4f2b01e0633f8a60cf8f24c42c45ac12386a34a4e6117f048187097e09a5c99/10_NYL_Typography_ThereWillBeSigns.gif" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ff58308c9a7d6b1d363ef04d07b96797582aef01fa6630868fcac28e72694fdd/13_NYL_Typography_NYers_Win.png" data-mid="249201346" border="0"  src="https://freight.cargo.site/w/1000/i/ff58308c9a7d6b1d363ef04d07b96797582aef01fa6630868fcac28e72694fdd/13_NYL_Typography_NYers_Win.png" /&#62;
As we welcome new New York Lottery players, we created game specific logos to make it easier to navigate the lottery game landscape.

&#60;img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/4c6c258016221a4a95cf8ed737582ac8b57efebf579df4fefd26c441f0d2de57/19_NYL_Games_DrawGames.gif" data-mid="249201521" border="0"  src="https://freight.cargo.site/w/1000/i/4c6c258016221a4a95cf8ed737582ac8b57efebf579df4fefd26c441f0d2de57/19_NYL_Games_DrawGames.gif" /&#62;
&#60;img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/44a4b9f73453602497b9dcaae353c70e0e3678ea3d35e89284c857aa5c957928/20_NYL_Games_Scratch_Off.gif" data-mid="249201522" border="0"  src="https://freight.cargo.site/w/1000/i/44a4b9f73453602497b9dcaae353c70e0e3678ea3d35e89284c857aa5c957928/20_NYL_Games_Scratch_Off.gif" /&#62;

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fc85bf7e9cec68689fd69e97027c0b8293dcb05a865f9620ec98ced1c99510a1/21_NYL_Games_Draw_Ball_Dance.gif" data-mid="249209815" border="0"  src="https://freight.cargo.site/w/1000/i/fc85bf7e9cec68689fd69e97027c0b8293dcb05a865f9620ec98ced1c99510a1/21_NYL_Games_Draw_Ball_Dance.gif" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/436b58aacae158b724949dccb299bac13f39b8d434ae28aed4af32023d1ebf22/22_NYL_Games_Scratch_Ticket_Dance.gif" data-mid="249209816" border="0"  src="https://freight.cargo.site/w/1000/i/436b58aacae158b724949dccb299bac13f39b8d434ae28aed4af32023d1ebf22/22_NYL_Games_Scratch_Ticket_Dance.gif" /&#62;

We also created a small-scale secondary logo. Fit for the digital age.
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/32e665fda2bd09a3644791a485b8fa1de089e409c491b878c8f1da665d1aae75/07_NYL_Small_Scale_Logo.gif" data-mid="249209888" border="0"  src="https://freight.cargo.site/w/1000/i/32e665fda2bd09a3644791a485b8fa1de089e409c491b878c8f1da665d1aae75/07_NYL_Small_Scale_Logo.gif" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/72b202708fd5f2513e292fedac9bef5446a1822cbbf36d5c00c3f9f9e4649592/08_NYL_App_Icon.jpg" data-mid="249209886" border="0"  src="https://freight.cargo.site/w/1000/i/72b202708fd5f2513e292fedac9bef5446a1822cbbf36d5c00c3f9f9e4649592/08_NYL_App_Icon.jpg" /&#62;

We partnered with photographer Todd Antony to create a beautiful suite of brand images. Photography blends real New York charm with a touch of magic, inviting all New Yorkers to imagine themselves insid the brand. 
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0298235d9eabf2620000e0149cbc84b726177ae52480c84b8f804eb065dbf8a9/17_NYL_Photography.gif" data-mid="249201557" border="0"  src="https://freight.cargo.site/w/1000/i/0298235d9eabf2620000e0149cbc84b726177ae52480c84b8f804eb065dbf8a9/17_NYL_Photography.gif" /&#62;


Together, these choices create a visual identity built to hold one simple, inspiring question:&#38;nbsp;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e315af8d44519d3b4818c85ac3b255535a0c48a19702b17306c67105c60ba3da/NYL_Stamp_MNEMONIC-2.gif" data-mid="249209750" border="0"  src="https://freight.cargo.site/w/1000/i/e315af8d44519d3b4818c85ac3b255535a0c48a19702b17306c67105c60ba3da/NYL_Stamp_MNEMONIC-2.gif" /&#62;

We then launched the brand with a epic 360 campaign across New York State including subway station takeovers, billboards, activations and more.

&#60;img width="1625" height="968" width_o="1625" height_o="968" data-src="https://freight.cargo.site/t/original/i/10c1f9bba922f7a62b8e39d7a7b9553145a35313ea700f5796a7507b6d76ad4a/01_NYL_Rebrand_Launch_Campaign.jpg" data-mid="249209796" border="0"  src="https://freight.cargo.site/w/1000/i/10c1f9bba922f7a62b8e39d7a7b9553145a35313ea700f5796a7507b6d76ad4a/01_NYL_Rebrand_Launch_Campaign.jpg" /&#62;

      

&#60;img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/95be2181faea0013f49990ea99b2d54e8b8102ecee1a47ebc8c3c18f156820c7/02_NYL_Rebrand_Launch_Campaign.gif" data-mid="249209797" border="0"  src="https://freight.cargo.site/w/800/i/95be2181faea0013f49990ea99b2d54e8b8102ecee1a47ebc8c3c18f156820c7/02_NYL_Rebrand_Launch_Campaign.gif" /&#62;
&#60;img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/9c4f9ef36b6671a71f20fbeb808e5fcbca4cae22a581c8baa991b2a4e7fa456c/050326_NYL_CYI_Photography_Master_Layouts_THE_KING5.png" data-mid="249209801" border="0"  src="https://freight.cargo.site/w/1000/i/9c4f9ef36b6671a71f20fbeb808e5fcbca4cae22a581c8baa991b2a4e7fa456c/050326_NYL_CYI_Photography_Master_Layouts_THE_KING5.png" /&#62;
&#60;img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/e423f171ab5e25e7b23ae78ece9e4ee709877cdcc31543593df7581a1eb5d47a/050826_NYL_CYI_Photography_Master_Layouts_Photo_CYI_MINISTRY_OF_SOUND5.png" data-mid="249209803" border="0"  src="https://freight.cargo.site/w/1000/i/e423f171ab5e25e7b23ae78ece9e4ee709877cdcc31543593df7581a1eb5d47a/050826_NYL_CYI_Photography_Master_Layouts_Photo_CYI_MINISTRY_OF_SOUND5.png" /&#62;
&#60;img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/25a7ebee4c08fdf20b8ffe46fbd974f01a07f73a759780bd5fc1be0cf70a542a/01_NYL_CYI_LINKNYC_F_SOCIAL.gif" data-mid="249209799" border="0"  src="https://freight.cargo.site/w/700/i/25a7ebee4c08fdf20b8ffe46fbd974f01a07f73a759780bd5fc1be0cf70a542a/01_NYL_CYI_LINKNYC_F_SOCIAL.gif" /&#62;

&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/df9ed737a23140a34db6c85384c208fe18b52d40e1028eabf7f007910ff8640e/050826_NYL_CYI_Photography_Master_Layouts_Photo_CYI_SLEEP_SYMPHONY.png" data-mid="249209814" border="0"  src="https://freight.cargo.site/w/1000/i/df9ed737a23140a34db6c85384c208fe18b52d40e1028eabf7f007910ff8640e/050826_NYL_CYI_Photography_Master_Layouts_Photo_CYI_SLEEP_SYMPHONY.png" /&#62;&#60;img width="3072" height="2048" width_o="3072" height_o="2048" data-src="https://freight.cargo.site/t/original/i/d54dbfef72c8d90c3d22865f1a2759bda984488dcc00b88bbbf7eabb7b195fd8/04_NYL_Rebrand_Launch_Campaign.jpg" data-mid="249209804" border="0"  src="https://freight.cargo.site/w/1000/i/d54dbfef72c8d90c3d22865f1a2759bda984488dcc00b88bbbf7eabb7b195fd8/04_NYL_Rebrand_Launch_Campaign.jpg" /&#62;
&#60;img width="2688" height="1504" width_o="2688" height_o="1504" data-src="https://freight.cargo.site/t/original/i/48793e774853ed0f4265e62d65c5436f5ee4626b25f5bc5a83a835fc1e7d0c50/09_NYL_Rebrand_Launch_Campaign.jpg" data-mid="249209806" border="0"  src="https://freight.cargo.site/w/1000/i/48793e774853ed0f4265e62d65c5436f5ee4626b25f5bc5a83a835fc1e7d0c50/09_NYL_Rebrand_Launch_Campaign.jpg" /&#62;&#60;img width="2288" height="1333" width_o="2288" height_o="1333" data-src="https://freight.cargo.site/t/original/i/480133f27faa7cbd02dbe1a6ad37e2fae4003496e09bf926d970331ce8a5d79b/051926_NYL_Rebrand_Insitu_03.jpg" data-mid="249209809" border="0"  src="https://freight.cargo.site/w/1000/i/480133f27faa7cbd02dbe1a6ad37e2fae4003496e09bf926d970331ce8a5d79b/051926_NYL_Rebrand_Insitu_03.jpg" /&#62;

  
 
&#60;img width="3072" height="2048" width_o="3072" height_o="2048" data-src="https://freight.cargo.site/t/original/i/e78536d272b9a7c1b8f5f5c0c30a4512ab5aac599742993a955290d3bd96b84a/07_NYL_Rebrand_Launch_Campaign.jpg" data-mid="249210269" border="0"  src="https://freight.cargo.site/w/1000/i/e78536d272b9a7c1b8f5f5c0c30a4512ab5aac599742993a955290d3bd96b84a/07_NYL_Rebrand_Launch_Campaign.jpg" /&#62;


  
  



  
  



  
  






&#60;img width="1672" height="941" width_o="1672" height_o="941" data-src="https://freight.cargo.site/t/original/i/5768f242587c138c151873cc97f72bb1e49d3985c32c1b55fac89a2123738a04/Aeriel_Banner_Mock.png" data-mid="249210265" border="0"  src="https://freight.cargo.site/w/1000/i/5768f242587c138c151873cc97f72bb1e49d3985c32c1b55fac89a2123738a04/Aeriel_Banner_Mock.png" /&#62;Work featured in: AdAge, World Brand Design Society, LLB Online, Shots, AdsoftheWorld, BR.AND.ING, Unbserverd
</description>
		
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	<item>
		<title>Luda x One A Day</title>
				
		<link>https://emelyperez.com/Luda-x-One-A-Day</link>

		<pubDate>Wed, 07 Oct 2026 01:19:54 +0000</pubDate>

		<dc:creator>Emely Perez Design</dc:creator>

		<guid isPermaLink="true">https://emelyperez.com/Luda-x-One-A-Day</guid>

		<description>The One For Luda
Ludacris x One A Day Campaign Title Treatment—Wellness has never been more complicated, so we made it simple with Ludacris. We worked together with the creative team to come up with a simple and clean look and feel for this comical, social forward campaign directed by Dave Meyers. We introduced a bold type treatment and motion behaviors fit for a collab between two very different brands, Ludacris and One A Day.
 
Role — Design Director&#38;nbsp;
Head of Design — Matt Van Leeuwen
ECD — Amy Ditchman
Creative Directors — Megan VanDagens &#38;amp; EJ Lochen
Design Directors — Connor Fleming &#38;amp; Emely Perez&#38;nbsp;






&#60;img width="1638" height="2048" width_o="1638" height_o="2048" data-src="https://freight.cargo.site/t/original/i/d87767049f58de648101822b4cba740f9187cd03a7fa863f319c26b414cb7591/13c08dc8-3b89-449b-867c-e9193aca5ede.png" data-mid="253160816" border="0"  src="https://freight.cargo.site/w/1000/i/d87767049f58de648101822b4cba740f9187cd03a7fa863f319c26b414cb7591/13c08dc8-3b89-449b-867c-e9193aca5ede.png" /&#62;


&#60;img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/1a400aa8e3d508a1ada90a2b11d5bb9f6d319356fb48ebecb2a33862861c8b34/5_OAD_LUDA_STATIC-06.png" data-mid="252959096" border="0"  src="https://freight.cargo.site/w/1000/i/1a400aa8e3d508a1ada90a2b11d5bb9f6d319356fb48ebecb2a33862861c8b34/5_OAD_LUDA_STATIC-06.png" /&#62;
&#60;img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/23b26fdd2577f4cc0aab6564419a7ddcd20f404b07853ee0ba22a8840b3e4466/4_OAD_LUDA_STATIC-05.png" data-mid="252959097" border="0"  src="https://freight.cargo.site/w/1000/i/23b26fdd2577f4cc0aab6564419a7ddcd20f404b07853ee0ba22a8840b3e4466/4_OAD_LUDA_STATIC-05.png" /&#62;


&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/4904d7a910c22806a490cdf22a24f4dbdbc0fd3367dacd881235685de77adbbb/aa9b81ee-1ec9-4c10-83f8-be56ce4e3929.gif" data-mid="253160818" border="0"  src="https://freight.cargo.site/w/1000/i/4904d7a910c22806a490cdf22a24f4dbdbc0fd3367dacd881235685de77adbbb/aa9b81ee-1ec9-4c10-83f8-be56ce4e3929.gif" /&#62;


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&#60;img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/3a2dc40146936679dbcc13d78219d5836f47c53b52d4acb72d165420c0431588/2.gif" data-mid="253162718" border="0"  src="https://freight.cargo.site/w/600/i/3a2dc40146936679dbcc13d78219d5836f47c53b52d4acb72d165420c0431588/2.gif" /&#62;
&#60;img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/ca7b134385384efad4d5f1fc4a65b7334e61231a13ad0afcb87b7f3b9197ccc7/3.gif" data-mid="253163152" border="0"  src="https://freight.cargo.site/w/600/i/ca7b134385384efad4d5f1fc4a65b7334e61231a13ad0afcb87b7f3b9197ccc7/3.gif" /&#62;
&#60;img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/41d95e9721d9d00486a997668e7456c778ea224b22fae9d5b8361281318ee084/4.gif" data-mid="253163291" border="0"  src="https://freight.cargo.site/w/600/i/41d95e9721d9d00486a997668e7456c778ea224b22fae9d5b8361281318ee084/4.gif" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2bce368a081385a52682acab99689ccc0e794be0c0afc9a35ca42cf211e9a7bf/5.gif" data-mid="253163300" border="0"  src="https://freight.cargo.site/w/1000/i/2bce368a081385a52682acab99689ccc0e794be0c0afc9a35ca42cf211e9a7bf/5.gif" /&#62;
View the spots on YouTube.

</description>
		
	</item>
		
		
	<item>
		<title>KT Swag</title>
				
		<link>https://emelyperez.com/KT-Swag</link>

		<pubDate>Sun, 24 Dec 2023 04:31:45 +0000</pubDate>

		<dc:creator>Emely Perez Design</dc:creator>

		<guid isPermaLink="true">https://emelyperez.com/KT-Swag</guid>

		<description>Bring on the heat.
Swag exploration for Kitchen Table, a Black owned agency that creates for the culture, from within it.&#38;nbsp;—With just a couple of years on the market, Kitchen Table is consistently serving up with impecable work to its growing roster of clients. I was asked to design a swag kit for the KT team and clients utilizing existing brand logo and fonts.&#38;nbsp;
Using the brand’s pure black and white color palette, typographic composition, scale and at times, intentional flourish, I was able to&#38;nbsp;create a library of graphics that lived up to the attitude, wit and swagger of Kitchen Table. 

Role —&#38;nbsp;Designer





&#60;img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/97571be7915d0d267ac6df91e63b62fa5d8e61dd3f18c4fcdd412e07cf918f14/KT_Swag_Orbit_1_EmelyPerez.png" data-mid="200055912" border="0"  src="https://freight.cargo.site/w/1000/i/97571be7915d0d267ac6df91e63b62fa5d8e61dd3f18c4fcdd412e07cf918f14/KT_Swag_Orbit_1_EmelyPerez.png" /&#62;&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/6f59b03426e1887403419a0751fdfdad3141eccb916c263d38a52938b9274c82/KT_Swag_PHhone_EmelyPerez.png" data-mid="200056316" border="0"  src="https://freight.cargo.site/w/1000/i/6f59b03426e1887403419a0751fdfdad3141eccb916c263d38a52938b9274c82/KT_Swag_PHhone_EmelyPerez.png" /&#62;


&#60;img width="2251" height="4001" width_o="2251" height_o="4001" data-src="https://freight.cargo.site/t/original/i/280d57eb0001fdc85898fd11a3fdd0c22dffc2bc9445b0c05c6b37de06bd22c0/KT_Swag_Sleeves_2_EmelyPerez.png" data-mid="200055914" border="0"  src="https://freight.cargo.site/w/1000/i/280d57eb0001fdc85898fd11a3fdd0c22dffc2bc9445b0c05c6b37de06bd22c0/KT_Swag_Sleeves_2_EmelyPerez.png" /&#62;
&#60;img width="2251" height="4001" width_o="2251" height_o="4001" data-src="https://freight.cargo.site/t/original/i/9e3927cf70989dfd3dfced85317963390f08eec010d4ab6ae1c683bc70ac31b2/KT_Swag_Sleeves_1_EmelyPerez.png" data-mid="200055915" border="0"  src="https://freight.cargo.site/w/1000/i/9e3927cf70989dfd3dfced85317963390f08eec010d4ab6ae1c683bc70ac31b2/KT_Swag_Sleeves_1_EmelyPerez.png" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c398a3d52cda289c4c55614cc4a9a95ac70525c3b72b778fb73f95db36555528/KT_Swag_Shirt_HungryC_EmelyPerez.png" data-mid="200056530" border="0"  src="https://freight.cargo.site/w/1000/i/c398a3d52cda289c4c55614cc4a9a95ac70525c3b72b778fb73f95db36555528/KT_Swag_Shirt_HungryC_EmelyPerez.png" /&#62;

&#60;img width="5000" height="5000" width_o="5000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/e40240ce6106a88840c62716981a8431056ada44f8db5593bfe1642b509bb079/051023_KT_Swash_EmelyPerez_HR.png" data-mid="200056612" border="0"  src="https://freight.cargo.site/w/1000/i/e40240ce6106a88840c62716981a8431056ada44f8db5593bfe1642b509bb079/051023_KT_Swash_EmelyPerez_HR.png" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d37bf0b1eff6960f8583b0e3b131f869aca8ad1c0a20e828c18fe5c29fda3bc5/122423_KT_swag_hat.jpg" data-mid="200057427" border="0"  src="https://freight.cargo.site/w/1000/i/d37bf0b1eff6960f8583b0e3b131f869aca8ad1c0a20e828c18fe5c29fda3bc5/122423_KT_swag_hat.jpg" /&#62;
&#60;img width="1592" height="1080" width_o="1592" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34c3ac1204e80e6b85a37f37c98b82147efbebaca2e7c1a7d05594941a11138a/KT_Patch_.png" data-mid="200167741" border="0"  src="https://freight.cargo.site/w/1000/i/34c3ac1204e80e6b85a37f37c98b82147efbebaca2e7c1a7d05594941a11138a/KT_Patch_.png" /&#62;
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&#60;img width="4500" height="3375" width_o="4500" height_o="3375" data-src="https://freight.cargo.site/t/original/i/ae4b8d81bc5ed44eed5280de35e561a42412043062e2e7ba3fd22c5a324a3fb4/KT_Swag_Plate_LR.png" data-mid="200059482" border="0"  src="https://freight.cargo.site/w/1000/i/ae4b8d81bc5ed44eed5280de35e561a42412043062e2e7ba3fd22c5a324a3fb4/KT_Swag_Plate_LR.png" /&#62;

&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9659a97ef8d32fa412afc1c92b73fc1a2b13bd9984cc7085aaf733c2cb52ee60/KT_Swag_Grid_1.png" data-mid="200166286" border="0"  src="https://freight.cargo.site/w/1000/i/9659a97ef8d32fa412afc1c92b73fc1a2b13bd9984cc7085aaf733c2cb52ee60/KT_Swag_Grid_1.png" /&#62;
&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/5ee678b85f25ef4935e26bb406ca374aec86486478e32a3f6c5637b92f770bcb/KT_Swag_Grid_4.png" data-mid="200166287" border="0"  src="https://freight.cargo.site/w/1000/i/5ee678b85f25ef4935e26bb406ca374aec86486478e32a3f6c5637b92f770bcb/KT_Swag_Grid_4.png" /&#62;
&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/d8a663cb7032770d3ca2279991e614abb8529538b9cc533322008bd75f3af6c1/KT_Swag_Grid_2.png" data-mid="200166289" border="0"  src="https://freight.cargo.site/w/1000/i/d8a663cb7032770d3ca2279991e614abb8529538b9cc533322008bd75f3af6c1/KT_Swag_Grid_2.png" /&#62;
&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/4de9d40c76d1683b3ef026fe813773a53e641ee5bf71ed07640a75a757890ed4/KT_Swag_Grid_7.png" data-mid="200166292" border="0"  src="https://freight.cargo.site/w/1000/i/4de9d40c76d1683b3ef026fe813773a53e641ee5bf71ed07640a75a757890ed4/KT_Swag_Grid_7.png" /&#62;
&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/279fe6b700e7cd3c05f707f4351c275f056d8c544dd9e63b39f2feb75d54d608/KT_Swag_Grid_11.png" data-mid="200166518" border="0"  src="https://freight.cargo.site/w/1000/i/279fe6b700e7cd3c05f707f4351c275f056d8c544dd9e63b39f2feb75d54d608/KT_Swag_Grid_11.png" /&#62;
&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/8daf03e312fd9793e1dec1e5fe4a4e812c61be0f021879c3548406bf14a998af/KT_Swag_Grid_8.png" data-mid="200166293" border="0"  src="https://freight.cargo.site/w/1000/i/8daf03e312fd9793e1dec1e5fe4a4e812c61be0f021879c3548406bf14a998af/KT_Swag_Grid_8.png" /&#62;
&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/4b385068d27fb14e40923a61456a96d32b4715368cf12e55fe0e01d7112c55dc/KT_Swag_Grid_14.png" data-mid="200167617" border="0"  src="https://freight.cargo.site/w/1000/i/4b385068d27fb14e40923a61456a96d32b4715368cf12e55fe0e01d7112c55dc/KT_Swag_Grid_14.png" /&#62;
&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9772c21d057c091d7ded7d63bc0e2585ad84a8fafcaa64b75d5373bd4f421fc3/KT_Swag_Grid_12.png" data-mid="200166541" border="0"  src="https://freight.cargo.site/w/1000/i/9772c21d057c091d7ded7d63bc0e2585ad84a8fafcaa64b75d5373bd4f421fc3/KT_Swag_Grid_12.png" /&#62;
&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/ed99a4eff8dca6aaf4bb1d7e06de2d600eac4779892480dc4772c2ec7f53cce1/KT_Swag_Grid_13.png" data-mid="200166762" border="0"  src="https://freight.cargo.site/w/1000/i/ed99a4eff8dca6aaf4bb1d7e06de2d600eac4779892480dc4772c2ec7f53cce1/KT_Swag_Grid_13.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Digital Beast</title>
				
		<link>https://emelyperez.com/Digital-Beast</link>

		<pubDate>Sun, 10 Sep 2023 00:32:54 +0000</pubDate>

		<dc:creator>Emely Perez Design</dc:creator>

		<guid isPermaLink="true">https://emelyperez.com/Digital-Beast</guid>

		<description>3D Billboards
The network NYC &#38;amp; LA rely on.—As part of Verizon’s larger OOH buy to date, my team and I lead the concept and execution of several 3D billboards in 
NYC and LA. Unlike most 3D billboards which feature dynamic objects, our campaign was typographic. We took this challenge as an opportunity to create a special, graphic 3D experience.&#38;nbsp;

Role —&#38;nbsp;Design Director

Animation House — Tendril
Producer — Manny Roblero







&#60;img width="3769" height="2692" width_o="3769" height_o="2692" data-src="https://freight.cargo.site/t/original/i/b1f4e58818b4f9366ba836b733281ac4c7e419a6d3d789dace2e0ca0925af385/IMG_3995-E2.png" data-mid="190274029" border="0"  src="https://freight.cargo.site/w/1000/i/b1f4e58818b4f9366ba836b733281ac4c7e419a6d3d789dace2e0ca0925af385/IMG_3995-E2.png" /&#62;


&#60;img width="3288" height="1912" width_o="3288" height_o="1912" data-src="https://freight.cargo.site/t/original/i/ff645305dce51599c009814b7b4553819bf5bb137d0f6c317f67818eea113071/DB_Screengrab_1.png" data-mid="190266882" border="0"  src="https://freight.cargo.site/w/1000/i/ff645305dce51599c009814b7b4553819bf5bb137d0f6c317f67818eea113071/DB_Screengrab_1.png" /&#62;&#60;img width="3288" height="1912" width_o="3288" height_o="1912" data-src="https://freight.cargo.site/t/original/i/2381959333832667674a57fca0681ef2e00155c7440e2be3ddd76bf3dbfb70e2/DB_Screengrab_2.png" data-mid="190266881" border="0"  src="https://freight.cargo.site/w/1000/i/2381959333832667674a57fca0681ef2e00155c7440e2be3ddd76bf3dbfb70e2/DB_Screengrab_2.png" /&#62;

&#60;img width="3288" height="1912" width_o="3288" height_o="1912" data-src="https://freight.cargo.site/t/original/i/9f6aa7ebba3e2ca1fc686bd84f0c1563a11ec16d22d80cc59b5410835eb07bea/DB_Screengrab_4.png" data-mid="190266880" border="0"  src="https://freight.cargo.site/w/1000/i/9f6aa7ebba3e2ca1fc686bd84f0c1563a11ec16d22d80cc59b5410835eb07bea/DB_Screengrab_4.png" /&#62;&#60;img width="3288" height="1912" width_o="3288" height_o="1912" data-src="https://freight.cargo.site/t/original/i/24c3202ca82b400f638a758e8d0a795936d724a95fda2e66ae5a87b4e472f794/DB_Screengrab_6.png" data-mid="190266879" border="0"  src="https://freight.cargo.site/w/1000/i/24c3202ca82b400f638a758e8d0a795936d724a95fda2e66ae5a87b4e472f794/DB_Screengrab_6.png" /&#62;&#60;img width="3288" height="1912" width_o="3288" height_o="1912" data-src="https://freight.cargo.site/t/original/i/339ccc57b9705223066d52a866f359e53c63d91350992f70b7dedae75e8ac71c/Screenshot-2023-09-09-at-8.28.12-PM.png" data-mid="190266878" border="0"  src="https://freight.cargo.site/w/1000/i/339ccc57b9705223066d52a866f359e53c63d91350992f70b7dedae75e8ac71c/Screenshot-2023-09-09-at-8.28.12-PM.png" /&#62;&#60;img width="3288" height="1912" width_o="3288" height_o="1912" data-src="https://freight.cargo.site/t/original/i/1648611a8052f83e9c43552395c0b77e23fcc31de45a0ac2383015bde5c81ccc/Screenshot-2023-09-09-at-8.28.24-PM.png" data-mid="190266877" border="0"  src="https://freight.cargo.site/w/1000/i/1648611a8052f83e9c43552395c0b77e23fcc31de45a0ac2383015bde5c81ccc/Screenshot-2023-09-09-at-8.28.24-PM.png" /&#62;
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	<item>
		<title>New York Lottery Travel Promo</title>
				
		<link>https://emelyperez.com/New-York-Lottery-Travel-Promo</link>

		<pubDate>Mon, 12 Oct 2026 19:26:00 +0000</pubDate>

		<dc:creator>Emely Perez Design</dc:creator>

		<guid isPermaLink="true">https://emelyperez.com/New-York-Lottery-Travel-Promo</guid>

		<description>Design the trip of your wildest dreams.
New York Lottery Travel Promo—The New York Lottery had an amazing promotion that would allow 10 lucky New Yorkers the opportunity to design an all expenses paid vacation of their dreams. To spread the word, we partnered with photographer Justin Bettman to create beautiful imagery showing how New Yorkers travel harder. We also intruduced a dynamic graphic system rooted in our newly luanched master brand identity to bring all elements together in this fun, colorful OOH campaign. The campaign included online, social, static and animated OOH and a station takeover of West4 Station.&#38;nbsp; &#38;nbsp;&#38;nbsp;
 
Role — Design Director
Phonotographer — Justin Bettman
Senior Designer —  Eva Vidan&#38;nbsp;Animators — Dewen Yang &#38;amp; Inkyung Hur 
Junior Designer — Briana Carlini

Creatives — Makenna Bortells, Alessandra Castro, Caroline Noonan&#38;nbsp;

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	<item>
		<title>New York Lottery Swing 4 the Fences Promo</title>
				
		<link>https://emelyperez.com/New-York-Lottery-Swing-4-the-Fences-Promo</link>

		<pubDate>Mon, 19 Oct 2026 03:21:39 +0000</pubDate>

		<dc:creator>Emely Perez Design</dc:creator>

		<guid isPermaLink="true">https://emelyperez.com/New-York-Lottery-Swing-4-the-Fences-Promo</guid>

		<description>NYL x The Mets&#38;nbsp;
Swing 4 the Fences Promo—The New York Lottery partnered with the New York Mets on a promotion that would give New Yorkers a chance to win $15,000 when the Mets hit a home run at the bottom of the 4th. This campaign ran in OOH and in-venue placements at Citi Field.
 
Role — Design DirectorAnimator — Dewen Yang 


Creatives — Sam Alderborough, Julia Waicberg, Sam Weiss, Casie Powell
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