https://emelyperez.com Emely Perez Design Sat, 06 Jun 2026 03:31:17 +0000 https://emelyperez.com en https://emelyperez.com/Cross-Channel-Fios-TV-Platform Sat, 11 Nov 2023 15:19:14 +0000 Emely Perez Design https://emelyperez.com/Cross-Channel-Fios-TV-Platform A stunning, functional framework for Fios TV platform promotional content. Fios TV Promo Framework—Role — Design DirectorSenior Designer — Desmond CheungAnimation House — Masters &amp; SavantProducer — Hayley DankeAs a fan of complex visual challenges, this one was particularly enjoyable for me.&nbsp; We were challenged to create a donut template that allowed for promotional content to be seemlessly inserted between templated moments.&nbsp; The two main things we needed to solve for were: Establishing a flexible visual world and create a library of assets under its umbrella to avoid wearout. Template logistics that would allow for seamless integration of existing and rotating content.&nbsp; <img width="8000" height="3329" width_o="8000" height_o="3329" data-src="https://freight.cargo.site/t/original/i/dbe941cde0441fd6a7af0db2d1c7c407ea6a8c1bf04f11b9611b5fbb0fa80fb4/111123_XCH_Framework_Updated-02-02.png" data-mid="196568745" border="0" src="https://freight.cargo.site/w/1000/i/dbe941cde0441fd6a7af0db2d1c7c407ea6a8c1bf04f11b9611b5fbb0fa80fb4/111123_XCH_Framework_Updated-02-02.png" /> An abstract visual world of graceful textures and kinetic typography.&nbsp; Movement becomes the connecting thread as textures allow for visual range in our asset library.&nbsp;Intro &amp; Outros <img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/20c0fc8f9224424055eede364b6e827e5033d4b8e2425b177ceece0a1e105889/Glass_Trimmed_LR.gif" data-mid="197252347" border="0" src="https://freight.cargo.site/w/720/i/20c0fc8f9224424055eede364b6e827e5033d4b8e2425b177ceece0a1e105889/Glass_Trimmed_LR.gif" /> <img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/c53d73c9448b3f689dba21e40edc9d1b64d1dd254e719da4a7f91db55e469d95/Cloth_Trimmed_LR.gif" data-mid="197252348" border="0" src="https://freight.cargo.site/w/720/i/c53d73c9448b3f689dba21e40edc9d1b64d1dd254e719da4a7f91db55e469d95/Cloth_Trimmed_LR.gif" /> <img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/b6ca9683c2ead1b5ceefb56bf115964734a867f6e514da5b3eaf55007cdbbf71/Outro_Glass_Trimmed_LR.gif" data-mid="197252933" border="0" src="https://freight.cargo.site/w/720/i/b6ca9683c2ead1b5ceefb56bf115964734a867f6e514da5b3eaf55007cdbbf71/Outro_Glass_Trimmed_LR.gif" /> <img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/611f73add4877da9445514b0efce6a6322292d504dac9c564c04ee79c0542210/Outro_Cloth_Trimmed_LR_2.gif" data-mid="197252953" border="0" src="https://freight.cargo.site/w/720/i/611f73add4877da9445514b0efce6a6322292d504dac9c564c04ee79c0542210/Outro_Cloth_Trimmed_LR_2.gif" /> Look 1 / Brilliant Glass Look 2 / Digital Cloth How it all comes together / Full Promo https://emelyperez.com/Puma-Forever-Faster Sat, 22 Nov 2014 18:10:01 +0000 Emely Perez Design https://emelyperez.com/Puma-Forever-Faster Repositioning a global brand. Puma Forever Faster Launch Campaign—Puma had drifted from its sports roots into fashion. We wanted to re-launch Puma as the performance brand it truly was. “Forever Faster” is a brand position that embodies Puma and their unique atheletes, including world’s fastest man, Usain Bolt. The task was to develop a campaign look &amp; feel that would work across print, OOH and digital media. As well as in several different languages. &nbsp; Role —&nbsp;Designer Worked with lead designer and creative directors in the art direction and visual structure. ECDs — Aaron Padin, Graham Clifford CDs —&nbsp;Chad Baker, Donell Johnson Designers —&nbsp;Soyeon Yoo, Emely Perez Print &nbsp; <img width="2480" height="1754" width_o="2480" height_o="1754" data-src="https://freight.cargo.site/t/original/i/323318cfb3e424267755e1b7db3a013c78e0b9fe4fdaa27adf9e314b87ad5499/PUMA_FF_5.jpg" data-mid="130234658" border="0" src="https://freight.cargo.site/w/1000/i/323318cfb3e424267755e1b7db3a013c78e0b9fe4fdaa27adf9e314b87ad5499/PUMA_FF_5.jpg" /><img width="2481" height="1754" width_o="2481" height_o="1754" data-src="https://freight.cargo.site/t/original/i/7a24a99880f4a8ded9ec60a0f85794a01bc33fbbfdd4e629ac8687ca999a039d/puma-foreverfaster-finallayouts-retouchedimages23.jpg" data-mid="130234649" border="0" src="https://freight.cargo.site/w/1000/i/7a24a99880f4a8ded9ec60a0f85794a01bc33fbbfdd4e629ac8687ca999a039d/puma-foreverfaster-finallayouts-retouchedimages23.jpg" /> <img width="1024" height="724" width_o="1024" height_o="724" data-src="https://freight.cargo.site/t/original/i/b185584b9ec21edeceb4bb26255012d8a5a2231176191a9329dfc8b4c5bebc7d/Fowler-Distract-Devour-1024x724.jpg" data-mid="130234631" border="0" src="https://freight.cargo.site/w/1000/i/b185584b9ec21edeceb4bb26255012d8a5a2231176191a9329dfc8b4c5bebc7d/Fowler-Distract-Devour-1024x724.jpg" /> <img width="1024" height="724" width_o="1024" height_o="724" data-src="https://freight.cargo.site/t/original/i/b4543d159beaac30e0b791780fa6beb0bc1106af49fd160fcc199c19924f22a5/Thompson-Heartbreaker-Titletaker-1024x724.jpg" data-mid="130234630" border="0" src="https://freight.cargo.site/w/1000/i/b4543d159beaac30e0b791780fa6beb0bc1106af49fd160fcc199c19924f22a5/Thompson-Heartbreaker-Titletaker-1024x724.jpg" /> <img width="2481" height="1754" width_o="2481" height_o="1754" data-src="https://freight.cargo.site/t/original/i/2c10798332fefe5945962bc93305775229919e114f1c783eaad6edde3453187e/puma-foreverfaster-finallayouts-retouchedimages7.jpg" data-mid="130234650" 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src="https://freight.cargo.site/w/1000/i/0626c2e7a758f5027669c47174f5104b2e01fd89212d7c79f6857e6eba9959cc/puma-foreverfaster-finallayouts-retouchedimages35.jpg" /> Featuring the World’s Fastest Man Usain Bolt, football icons Mario Balotelli, Sergio Agüero, Marta Vieira da Silva; golfers Rickie Fowler and Lexi Thompson; and the Scuderia Ferrari Formula One team, the campaign sees these sports men and women challenging convention and taking risks through determination, bravery, confidence and joy. <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/177a02ddb68c51fec185633c65b2e68146f5632263227f266b71c35129803a67/puma-foreverfaster-finallayouts-retouchedimages.jpg" data-mid="130234664" border="0" src="https://freight.cargo.site/w/1000/i/177a02ddb68c51fec185633c65b2e68146f5632263227f266b71c35129803a67/puma-foreverfaster-finallayouts-retouchedimages.jpg" /><img width="1240" height="1754" width_o="1240" height_o="1754" 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data-src="https://freight.cargo.site/t/original/i/db3f45ec6bb2f8d41e1d90c080fbd0477ccf6de697c34953638ef7646cb96843/puma-foreverfaster-finallayouts-retouchedimages4.jpg" data-mid="130234667" border="0" src="https://freight.cargo.site/w/1000/i/db3f45ec6bb2f8d41e1d90c080fbd0477ccf6de697c34953638ef7646cb96843/puma-foreverfaster-finallayouts-retouchedimages4.jpg" /> <img width="1241" height="1754" width_o="1241" height_o="1754" data-src="https://freight.cargo.site/t/original/i/ea01023027d0874d007c84bab329dd44f5108b223cc7b9d1e385f94090598716/PUMA-Logopanels15.jpg" data-mid="130234634" border="0" src="https://freight.cargo.site/w/1000/i/ea01023027d0874d007c84bab329dd44f5108b223cc7b9d1e385f94090598716/PUMA-Logopanels15.jpg" /> <img width="1241" height="1754" width_o="1241" height_o="1754" data-src="https://freight.cargo.site/t/original/i/99f0dacbb3f95b225da7cd3075e6d1fdfaa182d59061bcf349ae06c49cb2a407/PUMA-Logopanels13.jpg" data-mid="130234636" border="0" 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data-src="https://freight.cargo.site/t/original/i/937dc0bf0366154dfd37f5aa047de62e4e13ed876be2a923d24607d7968c2c61/PUMA-Logopanels9.jpg" data-mid="130234640" border="0" src="https://freight.cargo.site/w/1000/i/937dc0bf0366154dfd37f5aa047de62e4e13ed876be2a923d24607d7968c2c61/PUMA-Logopanels9.jpg" /> <img width="1241" height="1754" width_o="1241" height_o="1754" data-src="https://freight.cargo.site/t/original/i/14b185933a15df7652d2d7f28a0d6e48e6351c5ce499186300daf74e393e2766/PUMA-Logopanels7.jpg" data-mid="130234642" border="0" src="https://freight.cargo.site/w/1000/i/14b185933a15df7652d2d7f28a0d6e48e6351c5ce499186300daf74e393e2766/PUMA-Logopanels7.jpg" /> <img width="1000" height="464" width_o="1000" height_o="464" data-src="https://freight.cargo.site/t/original/i/c39cf31251f253058f413cef764a51cc7b929316d62fc4fe3a47b49c03517a27/4_puma.jpg" data-mid="130234628" border="0" src="https://freight.cargo.site/w/1000/i/c39cf31251f253058f413cef764a51cc7b929316d62fc4fe3a47b49c03517a27/4_puma.jpg" 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data-src="https://freight.cargo.site/t/original/i/9dc64ffa78c8719cb241cb3939c09c82f78ea5ab5ec11fdfe97aee186a7ef797/PUMA_ff_florida_insitu.jpg" data-mid="130234656" border="0" src="https://freight.cargo.site/w/671/i/9dc64ffa78c8719cb241cb3939c09c82f78ea5ab5ec11fdfe97aee186a7ef797/PUMA_ff_florida_insitu.jpg" /> <img width="2550" height="1099" width_o="2550" height_o="1099" data-src="https://freight.cargo.site/t/original/i/a558128c2fd990301ce339a234f59a3602a55c80b29224b7e62d4b56bdbc2c17/JWT_Design_Team_CityTech_Presentation-copy.jpg" data-mid="130234655" border="0" src="https://freight.cargo.site/w/1000/i/a558128c2fd990301ce339a234f59a3602a55c80b29224b7e62d4b56bdbc2c17/JWT_Design_Team_CityTech_Presentation-copy.jpg" /> <img width="818" height="600" width_o="818" height_o="600" data-src="https://freight.cargo.site/t/original/i/eac20cf091c17d218fd32f5e6956d0bf685fd5f470289377a15fea3e1d239258/180403_puma_ff_guidelines_body_2_2400x1760px.jpg_parallax_content_slider.jpg" data-mid="130234659" 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src="https://freight.cargo.site/w/1000/i/e90c37aa6da5fbd23b9104150b54f052bed1f5fbb3b125bcacef32a8628778e7/180403_puma_ff_guidelines_body_8_2400x1350.jpg_parallax_content_slider.jpg" /> <img width="960" height="600" width_o="960" height_o="600" data-src="https://freight.cargo.site/t/original/i/70f2d7d81eb734c431534e14b7582791840a41b00e102dc7326215bfc676cc57/180403_puma_ff_guidelines_body_17_1600x1000.jpg_parallax_content_slider.jpg" data-mid="130234662" border="0" src="https://freight.cargo.site/w/960/i/70f2d7d81eb734c431534e14b7582791840a41b00e102dc7326215bfc676cc57/180403_puma_ff_guidelines_body_17_1600x1000.jpg_parallax_content_slider.jpg" /> <img width="2160" height="1542" width_o="2160" height_o="1542" data-src="https://freight.cargo.site/t/original/i/67ce3fef9dbc07e1c74f457b0f588bfd28e2358eabeb4936faf1b25863cfcb2d/Website_Blog_Feature_Mockups_3.jpg" data-mid="130234657" border="0" src="https://freight.cargo.site/w/1000/i/67ce3fef9dbc07e1c74f457b0f588bfd28e2358eabeb4936faf1b25863cfcb2d/Website_Blog_Feature_Mockups_3.jpg" /> https://emelyperez.com/New-York-Lottery-Quick-Draw-Rebrand Sun, 13 Jul 2025 19:50:00 +0000 Emely Perez Design https://emelyperez.com/New-York-Lottery-Quick-Draw-Rebrand New York’s signage landscape just got a glow-up. Quick Draw Rebrand for the New York Lottery—New York Lottery’s Quick Draw just received its first major rebrand since launching in the 1990s, updated to match the game’s fast-paced rhythm, with a new drawing every four minutes. Inspired by the iconic numbered balls bouncing in a clear plastic container still used in New York Lottery drawings today, we created a bold new identity. This included a refreshed logo, mnemonic, animation system, and an updated campaign look and feel. The rebrand launched with a full 360 campaign across out-of-home, TV, radio, and social media. Role —&nbsp;Designer / Design Director Head of Design — Matt van Leeuwen Animators — Dewen Yang &amp;&nbsp;Inkyung Hur&nbsp; GCDs — Jacopo Biorcio &amp; Danny Price&nbsp; GCDs — World Brand Design Society, Brand New, Brand New Instagram, Logos.ai Before &amp; After&nbsp; <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/07dac50342228004c1d115ed716a791b645a1552885da5ac397156964454ffd9/QD_before_After.png" data-mid="235759054" border="0" src="https://freight.cargo.site/w/1000/i/07dac50342228004c1d115ed716a791b645a1552885da5ac397156964454ffd9/QD_before_After.png" /> Short &amp; Longform Mnemonics <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/643dfffc4f4bd9bb5c3805ee9e421267b6d987408b47e151cefd51475b3b03f3/QD_Animation4_BlackOnOrange_5-1.gif" data-mid="235758701" border="0" src="https://freight.cargo.site/w/1000/i/643dfffc4f4bd9bb5c3805ee9e421267b6d987408b47e151cefd51475b3b03f3/QD_Animation4_BlackOnOrange_5-1.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f9ec798227f4f9eb6851885dce040387380b2ffbd62c875130b4ef683b48a40/QD_CollisionAnimation_OnOrange.gif" data-mid="235758942" border="0" src="https://freight.cargo.site/w/1000/i/4f9ec798227f4f9eb6851885dce040387380b2ffbd62c875130b4ef683b48a40/QD_CollisionAnimation_OnOrange.gif" />Visual World <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c2840f98aa9cb5611ed41f6e99df5776ea9222f8ac36f4152541e0afee784b0/070725_NYLottery_QD_Mocks_1.png" data-mid="235758934" border="0" src="https://freight.cargo.site/w/1000/i/6c2840f98aa9cb5611ed41f6e99df5776ea9222f8ac36f4152541e0afee784b0/070725_NYLottery_QD_Mocks_1.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce7805a35d434dd0594a4576d1e3af581328d9026a7c984e79b71706d8b9c7d9/070725_NYLottery_QD_Mocks.png" data-mid="237622541" border="0" src="https://freight.cargo.site/w/1000/i/ce7805a35d434dd0594a4576d1e3af581328d9026a7c984e79b71706d8b9c7d9/070725_NYLottery_QD_Mocks.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4c17f3bc94f14736cee45d6c35973de21a30d49a89605108f60ff25b6d68c8ee/2_NYL_QD_Social_Post_ALT.gif" data-mid="235759143" border="0" src="https://freight.cargo.site/w/1000/i/4c17f3bc94f14736cee45d6c35973de21a30d49a89605108f60ff25b6d68c8ee/2_NYL_QD_Social_Post_ALT.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ad9c76057a0b8cf76b631d95e3c3c654a1992a94451d70cf5ce7faae9d3e4fcc/7_NYL_QD_Social_Post.png" data-mid="235759694" border="0" src="https://freight.cargo.site/w/1000/i/ad9c76057a0b8cf76b631d95e3c3c654a1992a94451d70cf5ce7faae9d3e4fcc/7_NYL_QD_Social_Post.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b5eef27e24e9a3fdd4cedf0804d326168102eb4185fa40850b20269392609245/4_NYL_QD_Social_Post.gif" data-mid="235765291" border="0" src="https://freight.cargo.site/w/1000/i/b5eef27e24e9a3fdd4cedf0804d326168102eb4185fa40850b20269392609245/4_NYL_QD_Social_Post.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2ecb883be35a989625b730b5cd0b109dd627603966089bc714e3e88ce9f9115e/7_NYL_QD_Social_Post9.png" data-mid="236053285" border="0" src="https://freight.cargo.site/w/1000/i/2ecb883be35a989625b730b5cd0b109dd627603966089bc714e3e88ce9f9115e/7_NYL_QD_Social_Post9.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9cada63509f03e9df2dcd664a76d9dd098ac8f20c6fa5069bc83166c573d6808/7_NYL_QD_Social_Post8.png" data-mid="236053286" border="0" src="https://freight.cargo.site/w/1000/i/9cada63509f03e9df2dcd664a76d9dd098ac8f20c6fa5069bc83166c573d6808/7_NYL_QD_Social_Post8.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/548b245c4dc7c5bb9c190b8a58e7c748bcae9c3657403a20bfc936fb97a16d67/palette___-05.png" data-mid="237650382" border="0" src="https://freight.cargo.site/w/1000/i/548b245c4dc7c5bb9c190b8a58e7c748bcae9c3657403a20bfc936fb97a16d67/palette___-05.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/7ae0e40a11f10d20afb308097bdaab0fb939b49facba15eaf2694e36f9ef1de1/palette___-02.png" data-mid="237650381" border="0" src="https://freight.cargo.site/w/1000/i/7ae0e40a11f10d20afb308097bdaab0fb939b49facba15eaf2694e36f9ef1de1/palette___-02.png" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/afaa19b3292a276eaa0e24a9fa5bffde5180364382d1812390d07ac2c4b3e4d3/7_QD_Billboard2.jpg" data-mid="237650106" border="0" src="https://freight.cargo.site/w/1000/i/afaa19b3292a276eaa0e24a9fa5bffde5180364382d1812390d07ac2c4b3e4d3/7_QD_Billboard2.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/483e0bb3763804509b8618e0b23b2a2a04ab57010b15895069de119bf50e85ff/Subway_Mock.png" data-mid="237650078" border="0" src="https://freight.cargo.site/w/1000/i/483e0bb3763804509b8618e0b23b2a2a04ab57010b15895069de119bf50e85ff/Subway_Mock.png" /> <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/d26df458c3c939fdc2bcf67fa8a40e0fa391a5c92f87c577435fdeaa921650cf/Comp-1-2.gif" data-mid="237650379" border="0" src="https://freight.cargo.site/w/1000/i/d26df458c3c939fdc2bcf67fa8a40e0fa391a5c92f87c577435fdeaa921650cf/Comp-1-2.gif" /> https://emelyperez.com/NYL Thu, 18 Sep 2025 02:26:21 +0000 Emely Perez Design https://emelyperez.com/NYL An abundance of possibilities. NYL+ Program Launch Campaign for the New York Lottery—NYL+ is a new and improved program by the New York Lottery with an abundance of ways to win cash prizes, points and more. We build on the new “NYL+” logo’s pill shape and created a captivating graphic world that leaned into New York Lottery colors while signaling change and excitement.&nbsp; The campaign launched with a full 360 campaign across out-of-home, TV, radio, and social media. Role —&nbsp;Designer / Design Director Head of Design — Matt van Leeuwen Designers — Dewen Yang, Akshara Sanketh, Jami Rubin&nbsp; GCDs — Jacopo Biorcio &amp; Danny Price&nbsp; <img width="1350" height="1688" width_o="1350" height_o="1688" data-src="https://freight.cargo.site/t/original/i/e00afbb7b8bc6166631f367cfee9b00e46392e513223131f4345dfda681237df/NYL_Post_1.gif" data-mid="238364090" border="0" src="https://freight.cargo.site/w/1000/i/e00afbb7b8bc6166631f367cfee9b00e46392e513223131f4345dfda681237df/NYL_Post_1.gif" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/b04c22f4b95e83863d994584333857a6c710b9f83ea0fb2d52d14dd4bffd096e/NYL_1920x1080_Type_2.gif" data-mid="238363909" border="0" src="https://freight.cargo.site/w/1000/i/b04c22f4b95e83863d994584333857a6c710b9f83ea0fb2d52d14dd4bffd096e/NYL_1920x1080_Type_2.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/abb114283a4ed0126b89a35601ba208a3c3c637ee40bd90b7802a482d08bce3c/NYL-_1920x1080_V_Building_3.png" data-mid="238363947" border="0" src="https://freight.cargo.site/w/1000/i/abb114283a4ed0126b89a35601ba208a3c3c637ee40bd90b7802a482d08bce3c/NYL-_1920x1080_V_Building_3.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ba6564d742cb4a5919bd1727fa4e4a8004a6ff40d9dadbd309668683fdfe673/NYL-_1920x1080_H_Building_6.png" data-mid="238363942" border="0" src="https://freight.cargo.site/w/1000/i/0ba6564d742cb4a5919bd1727fa4e4a8004a6ff40d9dadbd309668683fdfe673/NYL-_1920x1080_H_Building_6.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f04988a8ca09136e3f7730c5670a3ff569237414f04600df7ded5ac39602c585/NYL_1920x1080_Pill_Pattern_4.gif" data-mid="238364143" border="0" src="https://freight.cargo.site/w/1000/i/f04988a8ca09136e3f7730c5670a3ff569237414f04600df7ded5ac39602c585/NYL_1920x1080_Pill_Pattern_4.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3a098118ac5586c8559e3a968b529006765dfd23ab821cd2f941ddd520ae861a/NYL-_1920x1080_Pedestrian_H_7.png" data-mid="238363944" border="0" src="https://freight.cargo.site/w/1000/i/3a098118ac5586c8559e3a968b529006765dfd23ab821cd2f941ddd520ae861a/NYL-_1920x1080_Pedestrian_H_7.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/440195f026d515ad1a6b6bd23a36f4146e4d84b9d21f88c4279892997d1ec33d/NYL_1920x1080_Subway_LinkNYC_5.gif" data-mid="238364209" border="0" src="https://freight.cargo.site/w/1000/i/440195f026d515ad1a6b6bd23a36f4146e4d84b9d21f88c4279892997d1ec33d/NYL_1920x1080_Subway_LinkNYC_5.gif" /><img width="3131" height="4681" width_o="3131" height_o="4681" data-src="https://freight.cargo.site/t/original/i/33cbbb5037de60e16295bd8e7b5c212fe4c11005e9b69e07b44207b99028cb93/NYL-_1920x1080_Tote_8B.png" data-mid="238363946" border="0" src="https://freight.cargo.site/w/1000/i/33cbbb5037de60e16295bd8e7b5c212fe4c11005e9b69e07b44207b99028cb93/NYL-_1920x1080_Tote_8B.png" /> https://emelyperez.com/New-York-Lottery-Brand-Identity Sat, 06 Jun 2026 03:31:17 +0000 Emely Perez Design https://emelyperez.com/New-York-Lottery-Brand-Identity New York Lottery’s First Major Rebrand in 28 Years Can You Imagine? — For years, the New York Lottery advertised game by game, but with hundreds of games competing for attention, the brand itself lost a clear, unifying meaning. We needed one simple idea, rooted in a universal truth, that could bring every game together under a single platform.&nbsp;Can You Imagine? We rebuilt the brand world from the ground up, elevating what was timeless, modernizing what was dated, and introducing new tools to spark imagination. The platform launched through a 360 brand campaign. Role —&nbsp;Lead Designer / VP Design Director Senior Designers — Dewen Yang, Eva Vidan Head of Design — Matt van Leeuwen ECDs — Leo Barbosa &amp; Cuanan Cronwright&nbsp; GCDs — Jacopo Biorcio &amp; Danny Price&nbsp;CDs — Talia Rapp &amp; Jess BassPhotographer — Todd Antony We gave the iconic NYL globe logo a literal face-life, resulting in a more optimistic, forward-leaning presence. For the first time, it also comes to life as an animated mnemonic.<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9eca3003fb4cc67cfea7851a49276ccf9dabebebe7e6cdf35425d9d2aae5c72b/01_NYL_Logo_Before_After.gif" data-mid="249201186" border="0" src="https://freight.cargo.site/w/1000/i/9eca3003fb4cc67cfea7851a49276ccf9dabebebe7e6cdf35425d9d2aae5c72b/01_NYL_Logo_Before_After.gif" /><img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/fe9ffb6147ecc5a56e9f39cb1a3166b825b70e1fde029f49bd8c7689c9049c9e/NYL_SOLO_MASTER_MNEMONIC_SCALE_POSITION.gif" data-mid="249201532" border="0" src="https://freight.cargo.site/w/1000/i/fe9ffb6147ecc5a56e9f39cb1a3166b825b70e1fde029f49bd8c7689c9049c9e/NYL_SOLO_MASTER_MNEMONIC_SCALE_POSITION.gif" /> We expanded the color palette to include the entire color wheel. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f44c8843d5701ccb2e4e8b170f87eaac61ca5d5c461e7bd06971158f0da90bd5/02_NYL_Color_Palette.gif" data-mid="249201187" border="0" src="https://freight.cargo.site/w/1000/i/f44c8843d5701ccb2e4e8b170f87eaac61ca5d5c461e7bd06971158f0da90bd5/02_NYL_Color_Palette.gif" /> Reintroduced the brand’s three iconic color bars as the Sunstripes, transforming them into a flexible system built for both static and motion. <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/049b49acc675ec501e7184363ebf1b0fb677ca0daa65eaecba99bf5c0485d1a6/_052625_NYL_Design_Case_1-24.png" data-mid="249201302" border="0" src="https://freight.cargo.site/w/1000/i/049b49acc675ec501e7184363ebf1b0fb677ca0daa65eaecba99bf5c0485d1a6/_052625_NYL_Design_Case_1-24.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/116de849f1ec162b22aa0dd781ccaf0eb4613442446557fa1bb1dada6615c021/03_NYL_Graphic_Devices_Sunstripes_Color_Block_Isolation.gif" data-mid="249201188" border="0" src="https://freight.cargo.site/w/1000/i/116de849f1ec162b22aa0dd781ccaf0eb4613442446557fa1bb1dada6615c021/03_NYL_Graphic_Devices_Sunstripes_Color_Block_Isolation.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed421aa1bd7d598abbc1a1dc33e7fea1c2627b9a875a6dadc2fa9a3bd8ebeeb1/04_NYL_Graphic_Devices_Sunstripe_Behaviors.gif" data-mid="249201189" border="0" src="https://freight.cargo.site/w/1000/i/ed421aa1bd7d598abbc1a1dc33e7fea1c2627b9a875a6dadc2fa9a3bd8ebeeb1/04_NYL_Graphic_Devices_Sunstripe_Behaviors.gif" /> The Globe’s landscape was also reimagined as a modular visual device, used whole or deconstructed. <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ad164116d5ef15fc2c4cc307803df58b8565ec190c4558b18a1ebaede9e0aa2e/_052625_NYL_Design_Case_1-25.png" data-mid="249201303" border="0" src="https://freight.cargo.site/w/1000/i/ad164116d5ef15fc2c4cc307803df58b8565ec190c4558b18a1ebaede9e0aa2e/_052625_NYL_Design_Case_1-25.png" /><img width="1800" height="1013" width_o="1800" height_o="1013" data-src="https://freight.cargo.site/t/original/i/d71629285cf215cedd1d458128eaa6e09568ba8d0d29684190add3443f61f3f8/05_NYL_GraphicDevices_Lottoscape-1.gif" data-mid="249201317" border="0" src="https://freight.cargo.site/w/1000/i/d71629285cf215cedd1d458128eaa6e09568ba8d0d29684190add3443f61f3f8/05_NYL_GraphicDevices_Lottoscape-1.gif" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/367487d7ac73a2799a7afe5397de48ec611c250ad9e545370304c00c7d445e84/053026_NYL_CASE-STUDY_e_edit-04.png" data-mid="249201259" border="0" src="https://freight.cargo.site/w/1000/i/367487d7ac73a2799a7afe5397de48ec611c250ad9e545370304c00c7d445e84/053026_NYL_CASE-STUDY_e_edit-04.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/730f7b9597806361ec948e78ff49fbe23a33a6ce7a1857bdc096d151a1bf48e2/053026_NYL_CASE-STUDY_e_1edit_Artboard-1-copy-27.png" data-mid="249201192" border="0" src="https://freight.cargo.site/w/1000/i/730f7b9597806361ec948e78ff49fbe23a33a6ce7a1857bdc096d151a1bf48e2/053026_NYL_CASE-STUDY_e_1edit_Artboard-1-copy-27.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/e066caec94cafdbad74797e7eeeacecc86d4ce5f9c691ee883a8dde5d57ae811/053026_NYL_CASE-STUDY_e_1edit_Artboard-1-copy-26.png" data-mid="249201193" border="0" src="https://freight.cargo.site/w/1000/i/e066caec94cafdbad74797e7eeeacecc86d4ce5f9c691ee883a8dde5d57ae811/053026_NYL_CASE-STUDY_e_1edit_Artboard-1-copy-26.png" /> <img width="3000" height="3750" width_o="3000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/ae425fe5f14730d72ace669bc3dc1e8d9aba63b8852b18702e3ba25bebf13698/053026_NYL_CASE-STUDY_e1_edit.png" data-mid="249201204" border="0" src="https://freight.cargo.site/w/1000/i/ae425fe5f14730d72ace669bc3dc1e8d9aba63b8852b18702e3ba25bebf13698/053026_NYL_CASE-STUDY_e1_edit.png" /> <img width="3000" height="3750" width_o="3000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/06de09f41a901038a740baed7c0ef38094dfb615a3802d9031d14cf2443106be/053026_NYL_CASE-STUD9Y_e_edit.png" data-mid="249201205" border="0" src="https://freight.cargo.site/w/1000/i/06de09f41a901038a740baed7c0ef38094dfb615a3802d9031d14cf2443106be/053026_NYL_CASE-STUD9Y_e_edit.png" /> We introduced a new brand font, rooted in brand history, applied in a bold new way. <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/037711c50c603b2d6fe325b54fb1e6850264ad1e66e7a9692c87fa0a0f148f18/052625_NYL_Design_Case_1.png" data-mid="249201319" border="0" src="https://freight.cargo.site/w/1000/i/037711c50c603b2d6fe325b54fb1e6850264ad1e66e7a9692c87fa0a0f148f18/052625_NYL_Design_Case_1.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/60913bb2f42b83b05236ad34d0a032670f995f714a8b17c2a40a27dec6142966/Typography_Mockup_1080x1350_.gif" data-mid="249201334" border="0" src="https://freight.cargo.site/w/1000/i/60913bb2f42b83b05236ad34d0a032670f995f714a8b17c2a40a27dec6142966/Typography_Mockup_1080x1350_.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4f2b01e0633f8a60cf8f24c42c45ac12386a34a4e6117f048187097e09a5c99/10_NYL_Typography_ThereWillBeSigns.gif" data-mid="249201525" border="0" src="https://freight.cargo.site/w/1000/i/a4f2b01e0633f8a60cf8f24c42c45ac12386a34a4e6117f048187097e09a5c99/10_NYL_Typography_ThereWillBeSigns.gif" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ff58308c9a7d6b1d363ef04d07b96797582aef01fa6630868fcac28e72694fdd/13_NYL_Typography_NYers_Win.png" data-mid="249201346" border="0" src="https://freight.cargo.site/w/1000/i/ff58308c9a7d6b1d363ef04d07b96797582aef01fa6630868fcac28e72694fdd/13_NYL_Typography_NYers_Win.png" /> As we welcome new New York Lottery players, we created game specific logos to make it easier to navigate the lottery game landscape. <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/4c6c258016221a4a95cf8ed737582ac8b57efebf579df4fefd26c441f0d2de57/19_NYL_Games_DrawGames.gif" data-mid="249201521" border="0" src="https://freight.cargo.site/w/1000/i/4c6c258016221a4a95cf8ed737582ac8b57efebf579df4fefd26c441f0d2de57/19_NYL_Games_DrawGames.gif" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/44a4b9f73453602497b9dcaae353c70e0e3678ea3d35e89284c857aa5c957928/20_NYL_Games_Scratch_Off.gif" data-mid="249201522" border="0" src="https://freight.cargo.site/w/1000/i/44a4b9f73453602497b9dcaae353c70e0e3678ea3d35e89284c857aa5c957928/20_NYL_Games_Scratch_Off.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fc85bf7e9cec68689fd69e97027c0b8293dcb05a865f9620ec98ced1c99510a1/21_NYL_Games_Draw_Ball_Dance.gif" data-mid="249209815" border="0" src="https://freight.cargo.site/w/1000/i/fc85bf7e9cec68689fd69e97027c0b8293dcb05a865f9620ec98ced1c99510a1/21_NYL_Games_Draw_Ball_Dance.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/436b58aacae158b724949dccb299bac13f39b8d434ae28aed4af32023d1ebf22/22_NYL_Games_Scratch_Ticket_Dance.gif" data-mid="249209816" border="0" src="https://freight.cargo.site/w/1000/i/436b58aacae158b724949dccb299bac13f39b8d434ae28aed4af32023d1ebf22/22_NYL_Games_Scratch_Ticket_Dance.gif" /> We also created a small-scale secondary logo. Fit for the digital age. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/32e665fda2bd09a3644791a485b8fa1de089e409c491b878c8f1da665d1aae75/07_NYL_Small_Scale_Logo.gif" data-mid="249209888" border="0" src="https://freight.cargo.site/w/1000/i/32e665fda2bd09a3644791a485b8fa1de089e409c491b878c8f1da665d1aae75/07_NYL_Small_Scale_Logo.gif" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/72b202708fd5f2513e292fedac9bef5446a1822cbbf36d5c00c3f9f9e4649592/08_NYL_App_Icon.jpg" data-mid="249209886" border="0" src="https://freight.cargo.site/w/1000/i/72b202708fd5f2513e292fedac9bef5446a1822cbbf36d5c00c3f9f9e4649592/08_NYL_App_Icon.jpg" /> We partnered with photographer Todd Antony to create a beautiful suite of brand images. Photography blends real New York charm with a touch of magic, inviting all New Yorkers to imagine themselves insid the brand. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0298235d9eabf2620000e0149cbc84b726177ae52480c84b8f804eb065dbf8a9/17_NYL_Photography.gif" data-mid="249201557" border="0" src="https://freight.cargo.site/w/1000/i/0298235d9eabf2620000e0149cbc84b726177ae52480c84b8f804eb065dbf8a9/17_NYL_Photography.gif" /> Together, these choices create a visual identity built to hold one simple, inspiring question:&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e315af8d44519d3b4818c85ac3b255535a0c48a19702b17306c67105c60ba3da/NYL_Stamp_MNEMONIC-2.gif" data-mid="249209750" border="0" src="https://freight.cargo.site/w/1000/i/e315af8d44519d3b4818c85ac3b255535a0c48a19702b17306c67105c60ba3da/NYL_Stamp_MNEMONIC-2.gif" /> We then launched the brand with a epic 360 campaign across New York State including subway station takeovers, billboards, activations and more. <img width="1625" height="968" width_o="1625" height_o="968" data-src="https://freight.cargo.site/t/original/i/10c1f9bba922f7a62b8e39d7a7b9553145a35313ea700f5796a7507b6d76ad4a/01_NYL_Rebrand_Launch_Campaign.jpg" data-mid="249209796" border="0" src="https://freight.cargo.site/w/1000/i/10c1f9bba922f7a62b8e39d7a7b9553145a35313ea700f5796a7507b6d76ad4a/01_NYL_Rebrand_Launch_Campaign.jpg" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/95be2181faea0013f49990ea99b2d54e8b8102ecee1a47ebc8c3c18f156820c7/02_NYL_Rebrand_Launch_Campaign.gif" data-mid="249209797" border="0" src="https://freight.cargo.site/w/800/i/95be2181faea0013f49990ea99b2d54e8b8102ecee1a47ebc8c3c18f156820c7/02_NYL_Rebrand_Launch_Campaign.gif" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/9c4f9ef36b6671a71f20fbeb808e5fcbca4cae22a581c8baa991b2a4e7fa456c/050326_NYL_CYI_Photography_Master_Layouts_THE_KING5.png" data-mid="249209801" border="0" src="https://freight.cargo.site/w/1000/i/9c4f9ef36b6671a71f20fbeb808e5fcbca4cae22a581c8baa991b2a4e7fa456c/050326_NYL_CYI_Photography_Master_Layouts_THE_KING5.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/e423f171ab5e25e7b23ae78ece9e4ee709877cdcc31543593df7581a1eb5d47a/050826_NYL_CYI_Photography_Master_Layouts_Photo_CYI_MINISTRY_OF_SOUND5.png" data-mid="249209803" border="0" src="https://freight.cargo.site/w/1000/i/e423f171ab5e25e7b23ae78ece9e4ee709877cdcc31543593df7581a1eb5d47a/050826_NYL_CYI_Photography_Master_Layouts_Photo_CYI_MINISTRY_OF_SOUND5.png" /> <img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/25a7ebee4c08fdf20b8ffe46fbd974f01a07f73a759780bd5fc1be0cf70a542a/01_NYL_CYI_LINKNYC_F_SOCIAL.gif" data-mid="249209799" border="0" src="https://freight.cargo.site/w/700/i/25a7ebee4c08fdf20b8ffe46fbd974f01a07f73a759780bd5fc1be0cf70a542a/01_NYL_CYI_LINKNYC_F_SOCIAL.gif" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/df9ed737a23140a34db6c85384c208fe18b52d40e1028eabf7f007910ff8640e/050826_NYL_CYI_Photography_Master_Layouts_Photo_CYI_SLEEP_SYMPHONY.png" data-mid="249209814" border="0" src="https://freight.cargo.site/w/1000/i/df9ed737a23140a34db6c85384c208fe18b52d40e1028eabf7f007910ff8640e/050826_NYL_CYI_Photography_Master_Layouts_Photo_CYI_SLEEP_SYMPHONY.png" /><img width="3072" height="2048" width_o="3072" height_o="2048" data-src="https://freight.cargo.site/t/original/i/d54dbfef72c8d90c3d22865f1a2759bda984488dcc00b88bbbf7eabb7b195fd8/04_NYL_Rebrand_Launch_Campaign.jpg" data-mid="249209804" border="0" src="https://freight.cargo.site/w/1000/i/d54dbfef72c8d90c3d22865f1a2759bda984488dcc00b88bbbf7eabb7b195fd8/04_NYL_Rebrand_Launch_Campaign.jpg" /> <img width="2688" height="1504" width_o="2688" height_o="1504" data-src="https://freight.cargo.site/t/original/i/48793e774853ed0f4265e62d65c5436f5ee4626b25f5bc5a83a835fc1e7d0c50/09_NYL_Rebrand_Launch_Campaign.jpg" data-mid="249209806" border="0" src="https://freight.cargo.site/w/1000/i/48793e774853ed0f4265e62d65c5436f5ee4626b25f5bc5a83a835fc1e7d0c50/09_NYL_Rebrand_Launch_Campaign.jpg" /><img width="2288" height="1333" width_o="2288" height_o="1333" data-src="https://freight.cargo.site/t/original/i/480133f27faa7cbd02dbe1a6ad37e2fae4003496e09bf926d970331ce8a5d79b/051926_NYL_Rebrand_Insitu_03.jpg" data-mid="249209809" border="0" src="https://freight.cargo.site/w/1000/i/480133f27faa7cbd02dbe1a6ad37e2fae4003496e09bf926d970331ce8a5d79b/051926_NYL_Rebrand_Insitu_03.jpg" />   <img width="3072" height="2048" width_o="3072" height_o="2048" data-src="https://freight.cargo.site/t/original/i/e78536d272b9a7c1b8f5f5c0c30a4512ab5aac599742993a955290d3bd96b84a/07_NYL_Rebrand_Launch_Campaign.jpg" data-mid="249210269" border="0" src="https://freight.cargo.site/w/1000/i/e78536d272b9a7c1b8f5f5c0c30a4512ab5aac599742993a955290d3bd96b84a/07_NYL_Rebrand_Launch_Campaign.jpg" /> <img width="1672" height="941" width_o="1672" height_o="941" data-src="https://freight.cargo.site/t/original/i/5768f242587c138c151873cc97f72bb1e49d3985c32c1b55fac89a2123738a04/Aeriel_Banner_Mock.png" data-mid="249210265" border="0" src="https://freight.cargo.site/w/1000/i/5768f242587c138c151873cc97f72bb1e49d3985c32c1b55fac89a2123738a04/Aeriel_Banner_Mock.png" />Work featured in: AdAge, World Brand Design Society, LLB Online, Shots, AdsoftheWorld, BR.AND.ING, Unbserverd https://emelyperez.com/Verizon-5G-Home Thu, 12 Dec 2019 04:13:37 +0000 Emely Perez Design https://emelyperez.com/Verizon-5G-Home 5G Home has landed. Verizon 5G Home Launch— 5G Home is a new 5G router by Verizon that brings unprecedented 5G fast Wi-Fi into your home. We created an abstract visual world around 5G Home where cables are the enemy, and our product is at the all powerful center, because this is not your regular internet, it is "Internet of another kind." This integrated launch campaign included online videos, animations, OOH, and print ran in Chicago. Role —&nbsp;Art Direction &amp; Design. Worked closely with CDs and other Creatives on all aspects of the project including look &amp; feel and concept. CDs — Gabrielle Shirdan &amp; Dabo Ché ACD / Copy — Cody Tidmore Senior Designer — Emely Perez Junior Designer — Joan Heo Art Director — Jessica Decter Producer — Doug Harrison Production House — Psyop Sound — Henryboy OLV <img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/b3b08d4f304e57a586bc68be90e7e4d0e380c7a3adb54b183db6985a8597989a/Verizon_Cables_conform_v014_16x9_15s_1.gif" data-mid="130234565" border="0" src="https://freight.cargo.site/w/900/i/b3b08d4f304e57a586bc68be90e7e4d0e380c7a3adb54b183db6985a8597989a/Verizon_Cables_conform_v014_16x9_15s_1.gif" /> <img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/42ea4c7a259a7bfae8ca19dca6c6998f1ef1618f56f438b2bc87601a3efe9473/Verizon_Cables_conform_v014_16x9_15s_2.gif" data-mid="130234566" border="0" src="https://freight.cargo.site/w/900/i/42ea4c7a259a7bfae8ca19dca6c6998f1ef1618f56f438b2bc87601a3efe9473/Verizon_Cables_conform_v014_16x9_15s_2.gif" /> <img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/b2e484719ac5eb97520f8242656034fd8b794b5ce41408c5bad2f7c208e0e986/Verizon_Cables_conform_v014_16x9_15s_3.gif" data-mid="130234567" border="0" src="https://freight.cargo.site/w/900/i/b2e484719ac5eb97520f8242656034fd8b794b5ce41408c5bad2f7c208e0e986/Verizon_Cables_conform_v014_16x9_15s_3.gif" /> <img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/64d191fa1951d9edcef4c174408713d235d191562bd797fb778a90ff8cac2cd6/Speed_15_FCL_16x9_OLV_20191030_1.gif" data-mid="130234568" border="0" src="https://freight.cargo.site/w/900/i/64d191fa1951d9edcef4c174408713d235d191562bd797fb778a90ff8cac2cd6/Speed_15_FCL_16x9_OLV_20191030_1.gif" /> <img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/b89f7126687294144c986df691a71f4e4005b63a090dee9c1ae7d27952e42061/Speed_15_FCL_16x9_OLV_20191030_2.gif" data-mid="130234569" border="0" src="https://freight.cargo.site/w/900/i/b89f7126687294144c986df691a71f4e4005b63a090dee9c1ae7d27952e42061/Speed_15_FCL_16x9_OLV_20191030_2.gif" /> <img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/c42d7f2225c0045c94d42480ca82622d9e7948c567bf0121c36342843a5620d8/Speed_15_FCL_16x9_OLV_20191030_3.gif" data-mid="130234570" border="0" src="https://freight.cargo.site/w/900/i/c42d7f2225c0045c94d42480ca82622d9e7948c567bf0121c36342843a5620d8/Speed_15_FCL_16x9_OLV_20191030_3.gif" /> Key Visuals <img width="5000" height="2941" width_o="5000" height_o="2941" data-src="https://freight.cargo.site/t/original/i/2c0597020fb4647dcc77d366771496809a069987d775582cd589f19c35658813/102919_FCLRouter_Master_Layouts_Brand3_Landed_o.jpg" data-mid="130234571" border="0" src="https://freight.cargo.site/w/1000/i/2c0597020fb4647dcc77d366771496809a069987d775582cd589f19c35658813/102919_FCLRouter_Master_Layouts_Brand3_Landed_o.jpg" /> <img width="5000" height="2941" width_o="5000" height_o="2941" data-src="https://freight.cargo.site/t/original/i/6efecdf8dd31f27d1e311635cbe9b72bfa83a24946946934ab1c061444c2381a/102919_FCLRouter_Master_Layouts_Brand1_OOTW_o.jpg" data-mid="130234572" border="0" src="https://freight.cargo.site/w/1000/i/6efecdf8dd31f27d1e311635cbe9b72bfa83a24946946934ab1c061444c2381a/102919_FCLRouter_Master_Layouts_Brand1_OOTW_o.jpg" /> <img width="5000" height="2941" width_o="5000" height_o="2941" data-src="https://freight.cargo.site/t/original/i/bae46892b123ec5c611391e889dcca517971e5ea955b758895c4f6f985516e93/102919_FCLRouter_Master_Layouts_Speed2_Future_o.jpg" data-mid="130234573" border="0" 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height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7a0abbffcfdf474b8eca2713815863b70aabd0ff9aba261097551a5b94978ba6/1200_verizon_a4_102419.JPG" data-mid="130234555" border="0" src="https://freight.cargo.site/w/1000/i/7a0abbffcfdf474b8eca2713815863b70aabd0ff9aba261097551a5b94978ba6/1200_verizon_a4_102419.JPG" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/86b3e099bd05070bcbd8b4f4bc22114e906342fff3affac91b7a7b95b4f3f705/CHI_DD_FW_Verizon_10.19-100_o.jpg" data-mid="130234561" border="0" src="https://freight.cargo.site/w/1000/i/86b3e099bd05070bcbd8b4f4bc22114e906342fff3affac91b7a7b95b4f3f705/CHI_DD_FW_Verizon_10.19-100_o.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/82c4e841eec71f09747313394eaead90bf66a4d109408ae6904a68359eeda5ae/CHI_DD_FW_Verizon_10.19-101_o.jpg" data-mid="130234562" border="0" 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height_o="1200" data-src="https://freight.cargo.site/t/original/i/8a14d7b9d15deaa66292d97a6a9d67b872625773223b5e3b0cd772fab4b4993b/1531_verizon_a2_102419.JPG" data-mid="130234556" border="0" src="https://freight.cargo.site/w/1000/i/8a14d7b9d15deaa66292d97a6a9d67b872625773223b5e3b0cd772fab4b4993b/1531_verizon_a2_102419.JPG" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/904514caa1e1280f0baeb582eda54268ad4cab52e583640fdebedcefc8fd0725/1531_verizon_c_102419.JPG" data-mid="130234557" border="0" src="https://freight.cargo.site/w/1000/i/904514caa1e1280f0baeb582eda54268ad4cab52e583640fdebedcefc8fd0725/1531_verizon_c_102419.JPG" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bfaa91eb938bffe861b3c7e476c358e4fe4e363c2fecdcb111d8d2da1df4c314/1910_CHI_VERIZON_TELECOMMUNICATIONSCHI8219MD-1.jpg" data-mid="130234558" border="0" 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https://emelyperez.com/KT-Swag Sun, 24 Dec 2023 04:31:45 +0000 Emely Perez Design https://emelyperez.com/KT-Swag Bring on the heat. Swag exploration for Kitchen Table, a Black owned agency that creates for the culture, from within it.&nbsp;—With just a couple of years on the market, Kitchen Table is consistently serving up with impecable work to its growing roster of clients. I was asked to design a swag kit for the KT team and clients utilizing existing brand logo and fonts.&nbsp; Using the brand’s pure black and white color palette, typographic composition, scale and at times, intentional flourish, I was able to&nbsp;create a library of graphics that lived up to the attitude, wit and swagger of Kitchen Table. Role —&nbsp;Designer <img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/97571be7915d0d267ac6df91e63b62fa5d8e61dd3f18c4fcdd412e07cf918f14/KT_Swag_Orbit_1_EmelyPerez.png" data-mid="200055912" border="0" src="https://freight.cargo.site/w/1000/i/97571be7915d0d267ac6df91e63b62fa5d8e61dd3f18c4fcdd412e07cf918f14/KT_Swag_Orbit_1_EmelyPerez.png" /><img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/6f59b03426e1887403419a0751fdfdad3141eccb916c263d38a52938b9274c82/KT_Swag_PHhone_EmelyPerez.png" data-mid="200056316" border="0" src="https://freight.cargo.site/w/1000/i/6f59b03426e1887403419a0751fdfdad3141eccb916c263d38a52938b9274c82/KT_Swag_PHhone_EmelyPerez.png" /> <img width="2251" height="4001" width_o="2251" height_o="4001" data-src="https://freight.cargo.site/t/original/i/280d57eb0001fdc85898fd11a3fdd0c22dffc2bc9445b0c05c6b37de06bd22c0/KT_Swag_Sleeves_2_EmelyPerez.png" data-mid="200055914" border="0" src="https://freight.cargo.site/w/1000/i/280d57eb0001fdc85898fd11a3fdd0c22dffc2bc9445b0c05c6b37de06bd22c0/KT_Swag_Sleeves_2_EmelyPerez.png" /> <img width="2251" height="4001" width_o="2251" height_o="4001" data-src="https://freight.cargo.site/t/original/i/9e3927cf70989dfd3dfced85317963390f08eec010d4ab6ae1c683bc70ac31b2/KT_Swag_Sleeves_1_EmelyPerez.png" data-mid="200055915" border="0" src="https://freight.cargo.site/w/1000/i/9e3927cf70989dfd3dfced85317963390f08eec010d4ab6ae1c683bc70ac31b2/KT_Swag_Sleeves_1_EmelyPerez.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c398a3d52cda289c4c55614cc4a9a95ac70525c3b72b778fb73f95db36555528/KT_Swag_Shirt_HungryC_EmelyPerez.png" data-mid="200056530" border="0" src="https://freight.cargo.site/w/1000/i/c398a3d52cda289c4c55614cc4a9a95ac70525c3b72b778fb73f95db36555528/KT_Swag_Shirt_HungryC_EmelyPerez.png" /> <img width="5000" height="5000" width_o="5000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/e40240ce6106a88840c62716981a8431056ada44f8db5593bfe1642b509bb079/051023_KT_Swash_EmelyPerez_HR.png" data-mid="200056612" border="0" src="https://freight.cargo.site/w/1000/i/e40240ce6106a88840c62716981a8431056ada44f8db5593bfe1642b509bb079/051023_KT_Swash_EmelyPerez_HR.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7fd3fe30f4e104a4ab854438849d1e5cc9b1614a323e96f6d0978d865a953b06/122423_Swash_KT_Shirt_2_EmelyPerez.jpg" data-mid="200056656" border="0" src="https://freight.cargo.site/w/1000/i/7fd3fe30f4e104a4ab854438849d1e5cc9b1614a323e96f6d0978d865a953b06/122423_Swash_KT_Shirt_2_EmelyPerez.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d2229770389fe7723614d31862388c9e39c69c5f43b149af92251735cc821d7b/KT_Swag_Muc_EmelyPerez.png" data-mid="200056292" border="0" src="https://freight.cargo.site/w/1000/i/d2229770389fe7723614d31862388c9e39c69c5f43b149af92251735cc821d7b/KT_Swag_Muc_EmelyPerez.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1715c7f051809ffe602775874ce975c5ccb79215742651bbebf22b57d32beb8/KT_Swag_Orbit_2mock_EmelyPerez.jpg" data-mid="200055911" border="0" src="https://freight.cargo.site/w/1000/i/e1715c7f051809ffe602775874ce975c5ccb79215742651bbebf22b57d32beb8/KT_Swag_Orbit_2mock_EmelyPerez.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d37bf0b1eff6960f8583b0e3b131f869aca8ad1c0a20e828c18fe5c29fda3bc5/122423_KT_swag_hat.jpg" data-mid="200057427" border="0" src="https://freight.cargo.site/w/1000/i/d37bf0b1eff6960f8583b0e3b131f869aca8ad1c0a20e828c18fe5c29fda3bc5/122423_KT_swag_hat.jpg" /> <img width="1592" height="1080" width_o="1592" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34c3ac1204e80e6b85a37f37c98b82147efbebaca2e7c1a7d05594941a11138a/KT_Patch_.png" data-mid="200167741" border="0" src="https://freight.cargo.site/w/1000/i/34c3ac1204e80e6b85a37f37c98b82147efbebaca2e7c1a7d05594941a11138a/KT_Patch_.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c9f27289514201cbb2cd0ef4fe2c2476e25b59542f366966a062e700fce1d14b/122423_KT_Shirt_GH_EmelyPerez.png" data-mid="200056724" border="0" src="https://freight.cargo.site/w/1000/i/c9f27289514201cbb2cd0ef4fe2c2476e25b59542f366966a062e700fce1d14b/122423_KT_Shirt_GH_EmelyPerez.png" /> <img width="4500" height="3375" width_o="4500" height_o="3375" data-src="https://freight.cargo.site/t/original/i/ae4b8d81bc5ed44eed5280de35e561a42412043062e2e7ba3fd22c5a324a3fb4/KT_Swag_Plate_LR.png" data-mid="200059482" border="0" src="https://freight.cargo.site/w/1000/i/ae4b8d81bc5ed44eed5280de35e561a42412043062e2e7ba3fd22c5a324a3fb4/KT_Swag_Plate_LR.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9659a97ef8d32fa412afc1c92b73fc1a2b13bd9984cc7085aaf733c2cb52ee60/KT_Swag_Grid_1.png" data-mid="200166286" border="0" src="https://freight.cargo.site/w/1000/i/9659a97ef8d32fa412afc1c92b73fc1a2b13bd9984cc7085aaf733c2cb52ee60/KT_Swag_Grid_1.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/5ee678b85f25ef4935e26bb406ca374aec86486478e32a3f6c5637b92f770bcb/KT_Swag_Grid_4.png" data-mid="200166287" border="0" src="https://freight.cargo.site/w/1000/i/5ee678b85f25ef4935e26bb406ca374aec86486478e32a3f6c5637b92f770bcb/KT_Swag_Grid_4.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/d8a663cb7032770d3ca2279991e614abb8529538b9cc533322008bd75f3af6c1/KT_Swag_Grid_2.png" data-mid="200166289" border="0" src="https://freight.cargo.site/w/1000/i/d8a663cb7032770d3ca2279991e614abb8529538b9cc533322008bd75f3af6c1/KT_Swag_Grid_2.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/4de9d40c76d1683b3ef026fe813773a53e641ee5bf71ed07640a75a757890ed4/KT_Swag_Grid_7.png" data-mid="200166292" border="0" src="https://freight.cargo.site/w/1000/i/4de9d40c76d1683b3ef026fe813773a53e641ee5bf71ed07640a75a757890ed4/KT_Swag_Grid_7.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/279fe6b700e7cd3c05f707f4351c275f056d8c544dd9e63b39f2feb75d54d608/KT_Swag_Grid_11.png" data-mid="200166518" border="0" src="https://freight.cargo.site/w/1000/i/279fe6b700e7cd3c05f707f4351c275f056d8c544dd9e63b39f2feb75d54d608/KT_Swag_Grid_11.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/8daf03e312fd9793e1dec1e5fe4a4e812c61be0f021879c3548406bf14a998af/KT_Swag_Grid_8.png" data-mid="200166293" border="0" src="https://freight.cargo.site/w/1000/i/8daf03e312fd9793e1dec1e5fe4a4e812c61be0f021879c3548406bf14a998af/KT_Swag_Grid_8.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/4b385068d27fb14e40923a61456a96d32b4715368cf12e55fe0e01d7112c55dc/KT_Swag_Grid_14.png" data-mid="200167617" border="0" src="https://freight.cargo.site/w/1000/i/4b385068d27fb14e40923a61456a96d32b4715368cf12e55fe0e01d7112c55dc/KT_Swag_Grid_14.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9772c21d057c091d7ded7d63bc0e2585ad84a8fafcaa64b75d5373bd4f421fc3/KT_Swag_Grid_12.png" data-mid="200166541" border="0" src="https://freight.cargo.site/w/1000/i/9772c21d057c091d7ded7d63bc0e2585ad84a8fafcaa64b75d5373bd4f421fc3/KT_Swag_Grid_12.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/ed99a4eff8dca6aaf4bb1d7e06de2d600eac4779892480dc4772c2ec7f53cce1/KT_Swag_Grid_13.png" data-mid="200166762" border="0" src="https://freight.cargo.site/w/1000/i/ed99a4eff8dca6aaf4bb1d7e06de2d600eac4779892480dc4772c2ec7f53cce1/KT_Swag_Grid_13.png" /> https://emelyperez.com/New-York-Lottery-Scratch-Off-Cards Sat, 28 Dec 2024 03:45:40 +0000 Emely Perez Design https://emelyperez.com/New-York-Lottery-Scratch-Off-Cards Scratch-off Cards that look as Grande as they sound. A New York Lottery scratch-off card design with a Latin-focused prize.— The scratch-off card designs drew inspiration from warm, natural, and primary colors that resonate deeply with Hispanic audiences. Celebrating the community's appreciation for texture, craftsmanship, and cultural artistry, we incorporated elements such as tilework and hand-painted signage into the scratch-off cards.&nbsp;Using the Grande scratch-off cards we designed as a foundation, we later developed a vibrant campaign look and feel inspired by the iconic bodega storefronts found across New York State, with their eclectic typography and bold primary colors. The campaign included a reggaeton music video film set in a bodega, which further anchored the creative direction, and extended across Online Video (OLV), Online Audio (OLA), and Out-of-Home (OOH) advertising. Role —&nbsp;Designer / Design Director Head of Design — Matt&nbsp; van Leeuwen Designer — Chocho Han Animator — Inkyung Hur GCDs — Jacopo Biorcio &amp; Danny Price&nbsp; Scratch-off Cards <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/92930c1a7abfa463677b37fd2af7f771ac75bc385f72007a47e1fda2d4ac7d7a/240911_NYL_Grande_Statics-02.png" data-mid="223872911" border="0" src="https://freight.cargo.site/w/1000/i/92930c1a7abfa463677b37fd2af7f771ac75bc385f72007a47e1fda2d4ac7d7a/240911_NYL_Grande_Statics-02.png" /><img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/0eb844d419470da77a5cc8e04a8f4527335b4dc525fc0cd0cd020e616c842a43/240911_NYL_Grande_Statics-03.png" data-mid="223872910" border="0" src="https://freight.cargo.site/w/1000/i/0eb844d419470da77a5cc8e04a8f4527335b4dc525fc0cd0cd020e616c842a43/240911_NYL_Grande_Statics-03.png" /> <img width="4000" height="1585" width_o="4000" height_o="1585" data-src="https://freight.cargo.site/t/original/i/03031e0a947612640dc8aba7ca4f96a6f2320ac8cb91625a6ad59bfb30a475b9/card_numbers.png" data-mid="223873073" border="0" src="https://freight.cargo.site/w/1000/i/03031e0a947612640dc8aba7ca4f96a6f2320ac8cb91625a6ad59bfb30a475b9/card_numbers.png" /><img width="3151" height="1585" width_o="3151" height_o="1585" data-src="https://freight.cargo.site/t/original/i/bf5448c4865f1daf7ce19079c1c2c2f77bedcf530e541a482eb1c9cbf926b834/42.png" data-mid="223873341" border="0" src="https://freight.cargo.site/w/1000/i/bf5448c4865f1daf7ce19079c1c2c2f77bedcf530e541a482eb1c9cbf926b834/42.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0ce543f498408172f699615e74358c69bdd8ff4db0eaa6e53d517365dfae8d15/Grande_Redticket_rotate.gif" data-mid="223873292" border="0" src="https://freight.cargo.site/w/1000/i/0ce543f498408172f699615e74358c69bdd8ff4db0eaa6e53d517365dfae8d15/Grande_Redticket_rotate.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8d22c0b606c78eeb7843297e27048358de1224beb785f6cc8256e8fda9997074/Grande_Blueticket_rotate.gif" data-mid="223873291" border="0" src="https://freight.cargo.site/w/1000/i/8d22c0b606c78eeb7843297e27048358de1224beb785f6cc8256e8fda9997074/Grande_Blueticket_rotate.gif" /> Campaign Look &amp; Feel&nbsp; <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/55d700a2f4f7f08ddb6f097d2122eb60b8a87d968676bf0d5ba5c2e36a75637b/NYL_Grande_TICKET---TOP-PRIZE-FOCUSED-copy.png" data-mid="224033543" border="0" src="https://freight.cargo.site/w/1000/i/55d700a2f4f7f08ddb6f097d2122eb60b8a87d968676bf0d5ba5c2e36a75637b/NYL_Grande_TICKET---TOP-PRIZE-FOCUSED-copy.png" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/486bff69328ef558583879cc8b270dc69a439666caadcfecd32db851d23a4f21/NYL_Grande_TICKET---TOP-PRIZE-FOCUSED-copy-2.png" data-mid="224033544" border="0" src="https://freight.cargo.site/w/1000/i/486bff69328ef558583879cc8b270dc69a439666caadcfecd32db851d23a4f21/NYL_Grande_TICKET---TOP-PRIZE-FOCUSED-copy-2.png" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b31b7f19210f75fb9ac46c4c43217cf5e99828f92f08b037fd8f5b622758ba4a/NYL_Grande4.png" data-mid="224033674" border="0" src="https://freight.cargo.site/w/1000/i/b31b7f19210f75fb9ac46c4c43217cf5e99828f92f08b037fd8f5b622758ba4a/NYL_Grande4.png" /><img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/9c6bd98a2bfbcfbff7229920ff2692e5891f82b2c4d115669e27bc7abb032b50/Grande_lockup_withNYLlogo_.gif" data-mid="223873306" border="0" src="https://freight.cargo.site/w/1000/i/9c6bd98a2bfbcfbff7229920ff2692e5891f82b2c4d115669e27bc7abb032b50/Grande_lockup_withNYLlogo_.gif" /> Film Creative Credits: Pete Johnson / Jacopo Biorcio / Danny Price / Talia Rapp / Jess Bass / Maria Useche / Isa Leon https://emelyperez.com/Digital-Beast Sun, 10 Sep 2023 00:32:54 +0000 Emely Perez Design https://emelyperez.com/Digital-Beast 3D Billboards The network NYC &amp; LA rely on.—As part of Verizon’s larger OOH buy to date, my team and I lead the concept and execution of several 3D billboards in NYC and LA. Unlike most 3D billboards which feature dynamic objects, our campaign was typographic. We took this challenge as an opportunity to create a special, graphic 3D experience.&nbsp; Role —&nbsp;Design Director Animation House — Tendril Producer — Manny Roblero <img width="3769" height="2692" width_o="3769" height_o="2692" data-src="https://freight.cargo.site/t/original/i/b1f4e58818b4f9366ba836b733281ac4c7e419a6d3d789dace2e0ca0925af385/IMG_3995-E2.png" data-mid="190274029" border="0" src="https://freight.cargo.site/w/1000/i/b1f4e58818b4f9366ba836b733281ac4c7e419a6d3d789dace2e0ca0925af385/IMG_3995-E2.png" /> <img width="3288" height="1912" width_o="3288" height_o="1912" data-src="https://freight.cargo.site/t/original/i/ff645305dce51599c009814b7b4553819bf5bb137d0f6c317f67818eea113071/DB_Screengrab_1.png" data-mid="190266882" border="0" src="https://freight.cargo.site/w/1000/i/ff645305dce51599c009814b7b4553819bf5bb137d0f6c317f67818eea113071/DB_Screengrab_1.png" /><img width="3288" height="1912" width_o="3288" height_o="1912" data-src="https://freight.cargo.site/t/original/i/2381959333832667674a57fca0681ef2e00155c7440e2be3ddd76bf3dbfb70e2/DB_Screengrab_2.png" data-mid="190266881" border="0" src="https://freight.cargo.site/w/1000/i/2381959333832667674a57fca0681ef2e00155c7440e2be3ddd76bf3dbfb70e2/DB_Screengrab_2.png" /> <img width="3288" height="1912" width_o="3288" height_o="1912" data-src="https://freight.cargo.site/t/original/i/9f6aa7ebba3e2ca1fc686bd84f0c1563a11ec16d22d80cc59b5410835eb07bea/DB_Screengrab_4.png" data-mid="190266880" border="0" src="https://freight.cargo.site/w/1000/i/9f6aa7ebba3e2ca1fc686bd84f0c1563a11ec16d22d80cc59b5410835eb07bea/DB_Screengrab_4.png" /><img width="3288" height="1912" width_o="3288" height_o="1912" data-src="https://freight.cargo.site/t/original/i/24c3202ca82b400f638a758e8d0a795936d724a95fda2e66ae5a87b4e472f794/DB_Screengrab_6.png" data-mid="190266879" border="0" src="https://freight.cargo.site/w/1000/i/24c3202ca82b400f638a758e8d0a795936d724a95fda2e66ae5a87b4e472f794/DB_Screengrab_6.png" /><img width="3288" height="1912" width_o="3288" height_o="1912" data-src="https://freight.cargo.site/t/original/i/339ccc57b9705223066d52a866f359e53c63d91350992f70b7dedae75e8ac71c/Screenshot-2023-09-09-at-8.28.12-PM.png" data-mid="190266878" border="0" src="https://freight.cargo.site/w/1000/i/339ccc57b9705223066d52a866f359e53c63d91350992f70b7dedae75e8ac71c/Screenshot-2023-09-09-at-8.28.12-PM.png" /><img width="3288" height="1912" width_o="3288" height_o="1912" data-src="https://freight.cargo.site/t/original/i/1648611a8052f83e9c43552395c0b77e23fcc31de45a0ac2383015bde5c81ccc/Screenshot-2023-09-09-at-8.28.24-PM.png" data-mid="190266877" border="0" src="https://freight.cargo.site/w/1000/i/1648611a8052f83e9c43552395c0b77e23fcc31de45a0ac2383015bde5c81ccc/Screenshot-2023-09-09-at-8.28.24-PM.png" /> <img width="3288" height="1912" width_o="3288" height_o="1912" data-src="https://freight.cargo.site/t/original/i/58a5b6255850f82a689a9038472bc1134813c6b04cfc5cae534845caaf000ff9/Screenshot-2023-09-09-at-8.28.34-PM.png" data-mid="190266876" border="0" src="https://freight.cargo.site/w/1000/i/58a5b6255850f82a689a9038472bc1134813c6b04cfc5cae534845caaf000ff9/Screenshot-2023-09-09-at-8.28.34-PM.png" /> <img width="1096" height="522" width_o="1096" height_o="522" data-src="https://freight.cargo.site/t/original/i/837634ec8403b0816df61cacc3bcbd9981fd0a591973a7d630f5120beab2187e/VERIZON_NY_M-431_PREVIEW_LR-2_WIDER.gif" data-mid="190311833" border="0" src="https://freight.cargo.site/w/1000/i/837634ec8403b0816df61cacc3bcbd9981fd0a591973a7d630f5120beab2187e/VERIZON_NY_M-431_PREVIEW_LR-2_WIDER.gif" /> <img width="1179" height="2087" width_o="1179" height_o="2087" data-src="https://freight.cargo.site/t/original/i/c0e5fa16e9a692ea27a04e3940530c79af4a5e69849b585d3b3a0649916ce4a3/TS_2.png" data-mid="190274468" border="0" src="https://freight.cargo.site/w/1000/i/c0e5fa16e9a692ea27a04e3940530c79af4a5e69849b585d3b3a0649916ce4a3/TS_2.png" /> <img width="1179" height="2087" width_o="1179" height_o="2087" data-src="https://freight.cargo.site/t/original/i/58b1d6ae09244140cd32e4cb67d39fa919afe668ecb7bb9606e5a0d82e19fd95/TS_1.png" data-mid="190274467" border="0" src="https://freight.cargo.site/w/1000/i/58b1d6ae09244140cd32e4cb67d39fa919afe668ecb7bb9606e5a0d82e19fd95/TS_1.png" /> <img width="1179" height="2087" width_o="1179" height_o="2087" data-src="https://freight.cargo.site/t/original/i/f46dd2d05ac97b08a6e24b47056f8fb8b9b6c4893ca0950f8d9b932364b5ab49/TS_3.png" data-mid="190274469" border="0" src="https://freight.cargo.site/w/1000/i/f46dd2d05ac97b08a6e24b47056f8fb8b9b6c4893ca0950f8d9b932364b5ab49/TS_3.png" /> https://emelyperez.com/The-Million-Dollar-Raffle Sat, 09 Aug 2025 21:39:25 +0000 Emely Perez Design https://emelyperez.com/The-Million-Dollar-Raffle New York Lottery launches its first ever raffle, commemorating 200 years of the Erie Canal. Logo and campaign system design for the New York Lottery’s Million Dollar Raffle— We created a suite of logos and a design system for a collaboration between the New York Lottery and the Erie Canal Council. The challenge was balancing the Erie’s rich historical context with the energy of the Lottery’s modern-day raffle game. Drawing inspiration from 19th-century broadside posters and woodcut type popular during the Canal’s opening, we paired these historical details with the bold, contemporary colors of the New York Lottery. A postage stamp inspired border framed layouts and doubled as a transitional device in animation. The resulting 360° campaign launched across New York State, featuring high-impact OOH, a Staten Island Ferry takeover, social content, TV, and PR, celebrating both the raffle and the legacy of the Erie Canal.------- Role — Design Director Head of Design — Matt van Leeuwen Designers — Akshara Sanketh,&nbsp;Dewen Yang, Inkyung Hur&nbsp; ECDs — Leo Barbosa &amp; Cuanan Cronwright GCDs — Jacopo Biorcio &amp; Danny Price&nbsp; Creatives — Samantha Aldeborgh, Julia Weicberg, Aubrie Cardon, Dillon Hansen <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40b247c417d6ca0a928ac382440b19aebb6e3bfd6296c28e6c3427c9902a58be/Erie_Lockup_Master_v2.gif" data-mid="236880783" border="0" src="https://freight.cargo.site/w/1000/i/40b247c417d6ca0a928ac382440b19aebb6e3bfd6296c28e6c3427c9902a58be/Erie_Lockup_Master_v2.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9d684602abe55b000b40f6c99ac24eaf905694ade400073f20028e920e2af257/2_ERIE_NO2_INSTA_LR.gif" data-mid="236868084" border="0" src="https://freight.cargo.site/w/1000/i/9d684602abe55b000b40f6c99ac24eaf905694ade400073f20028e920e2af257/2_ERIE_NO2_INSTA_LR.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/59b40919c6dc9ef793f158cd7519c9038df8d82e28b7c66aa9a252e9b901beb5/4_ERIE_NO3_INSTA.gif" data-mid="237650435" border="0" src="https://freight.cargo.site/w/1000/i/59b40919c6dc9ef793f158cd7519c9038df8d82e28b7c66aa9a252e9b901beb5/4_ERIE_NO3_INSTA.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/29c4eda48197853f61f2e1d20b2f24e0fbe74c82c6c4d7f0041d26233e29df76/9_ERIE_NO1_INSTA-3_2_LR.gif" data-mid="236868121" border="0" src="https://freight.cargo.site/w/1000/i/29c4eda48197853f61f2e1d20b2f24e0fbe74c82c6c4d7f0041d26233e29df76/9_ERIE_NO1_INSTA-3_2_LR.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4d79483fd01069188f312a5b2bff9ec528235a68e8e7c24cf635ddbaa61f16fb/3_ERIE_NO7_INSTA_LR.gif" data-mid="236868120" border="0" src="https://freight.cargo.site/w/1000/i/4d79483fd01069188f312a5b2bff9ec528235a68e8e7c24cf635ddbaa61f16fb/3_ERIE_NO7_INSTA_LR.gif" /> <img width="5732" height="3843" width_o="5732" height_o="3843" data-src="https://freight.cargo.site/t/original/i/306888f212804f925f828bb8731434813cce5c817eddfd67bf77aec969d6c7c7/Erie_Book_1.jpg" data-mid="236868081" border="0" src="https://freight.cargo.site/w/1000/i/306888f212804f925f828bb8731434813cce5c817eddfd67bf77aec969d6c7c7/Erie_Book_1.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f5073f85d695bc096d551b3e913512201015ad052dfe0695fedbdb5f6b5d10b/Erie_Book_3.jpg" data-mid="236868082" border="0" src="https://freight.cargo.site/w/1000/i/3f5073f85d695bc096d551b3e913512201015ad052dfe0695fedbdb5f6b5d10b/Erie_Book_3.jpg" /><img width="4096" height="1212" width_o="4096" height_o="1212" data-src="https://freight.cargo.site/t/original/i/84705543c29160ad5d2078a43a710185bbb15df759c2846a108cca8942d94852/072525_NYL_EC_AMTRAK_LR.gif" data-mid="236868131" border="0" src="https://freight.cargo.site/w/1000/i/84705543c29160ad5d2078a43a710185bbb15df759c2846a108cca8942d94852/072525_NYL_EC_AMTRAK_LR.gif" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d488c7c441423e50f454858c3dd3b0c7eaaa055bc37eb17d0a24586c664f3048/IMG_4598-2.jpeg" data-mid="237650735" border="0" 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